What is SFA? Explaining the differences with CRM and MA, and key points for implementation.
Why is the introduction of SFA being promoted? This column explains the benefits of implementation and points to consider during the introduction.
Are you familiar with the tool called "SFA," which realizes the visualization of sales and contributes to improving sales productivity and business processes? In recent years, business support and customer management systems such as SFA and CRM have gained attention in Japan, and many companies have successfully implemented them, with numerous success stories to share. In this article, we will explain why the introduction of SFA is being promoted, provide an overview and role of SFA, discuss the benefits of implementation, and highlight points to be careful about during the introduction process. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*
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Softbrain has been a domestic vendor providing CRM/SFA (Sales Support and Customer Management System) with "esm (e-Sales Manager)" since 1999. We have a track record of implementation in over 5,500 companies across more than 185 industries. In recent times, as the decline in the working population is lamented, "improving business productivity" and the supporting "execution of DX (Digital Transformation)" have become essential. Softbrain supports true sales DX with digital solutions (CRM/SFA) and professional services (implementation support and utilization assistance). The competition lies in customer touchpoints! Our customer management system, 【esm (e-Sales Manager)】, leads all customer touchpoint activities in sales, marketing, and after-service to a higher level: https://www.e-sales.jp/ *Based on our company's achievements and the Japan Standard Industrial Classification.