[Data] The introduction rate of customer management tools is about 60%! What features are being sought?

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last updated：Dec 08, 2023

SMB

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Survey of 1,062 salespeople from small and medium-sized enterprises! Quick customer response is possible with user-friendly tools.

This document provides a detailed explanation of the required features for customer management tools. A survey was conducted targeting sales professionals working in small and medium-sized enterprises regarding the "Sales Practices of Small and Micro Enterprises." It also includes information on convenience and the benefits of implementation, making it a useful reference when considering adoption. 【Contents (Partial)】 ■ A survey was conducted on the "Sales Practices of Small and Micro Enterprises" targeting sales professionals working in small and medium-sized enterprises. ■ The adoption rate in small and medium-sized enterprises is approximately 60%! How convenient are customer management tools? What are the benefits of implementation? ■ "Unclear benefits" and "running costs" - reasons for non-adoption from companies that have not implemented these tools, and future plans for adoption? *For more details, please refer to the PDF document or feel free to contact us.

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【Other Published Content】 ■ Companies that stopped the implementation midway cited reasons such as "difficult to understand" and "troublesome." ■ About 70% still felt it was necessary! What kind of tools could lead to a possibility of re-implementation? A survey on desired features. ■ Summary: Easy operation is crucial for customer management tools! A user-friendly tool enables speedy customer response. *For more details, please refer to the PDF document or feel free to contact us.