Case Study: eForce & JSL Technology | Gaining Media Coverage for a New Product Launch
From In-house to In-the-News: How a PR Partnership Grew IoT Awareness.
This case study highlights the success of eForce, Inc., a developer of embedded systems software, and JSL Technology, Inc., a developer of industrial communication devices. We provided both companies with our PR Support Service to help them achieve their marketing goals. 【Case Study Overview】 ■The Challenge - The companies wanted to increase awareness for their jointly developed solution within the IoT industry but lacked in-house PR expertise and a dedicated staff member. ■Our Solution - We conducted in-depth interviews with both companies to understand their current situation and key selling points. We then quickly created and distributed a compelling press release. We also proposed a launch campaign and online seminar to maximize their reach. ■The Result - The new product was featured in various industry media outlets, successfully increasing its brand awareness. The online seminars consistently attracted over 50 participants, generating valuable leads. *For more details, please download our PDF or feel free to contact us. #PRsupport #B2Bmarketing #publicrelations #IoTmarketing #mediarelations #casestudy #Japanesemarket
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This case study demonstrates the effectiveness of our PR Support Service. For more details, please download our PDF or feel free to contact us.
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For more details, please download our PDF or feel free to contact us.
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ISB Marketing is a Tokyo-based B2B technology marketing service provider specializing in helping companies like yours succeed in the complex Japanese market. Are you an overseas B2B tech company facing marketing challenges such as: -Unsure how to approach the Japanese market? -Struggling to boost your company or product visibility in Japan? -Need to understand the voice of Japanese customers and market trends? We have a proven track record supporting manufacturing companies of all sizes, from SMEs to large corporations, including many international businesses, in achieving their marketing goals in Japan. Our strength lies in providing dedicated, prompt, and precise hands-on support every step of the way. We invite you to share your challenges and concerns with us. We'll propose the ideal plan to address your specific needs and help you achieve significant growth in Japan.
