A new idea to turn swing doors into effective promotional spaces. The world's first signage-integrated swing door.
Maintaining the performance and durability of a swing door, it is equipped with a large 43-inch signage. The dead space next to the product shelves is transformed into an effective promotional space. In addition to distributing our own flyers and promotional videos, original video content based on the 52-week MD released every month stimulates purchasing motivation with live sound and visuals, directly contributing to increased sales of in-store products. In July 2024, we launched the new signage swing door WiCanvas, equipped with ultra-thin signage in 4K quality.
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basic information
1. No need for new shelf creation by effectively utilizing dead space By simply replacing the conventional swing door, areas that were originally dead space can be transformed into promotional spaces at the same eye level as customers without the need for new shelf creation. In stores, it is possible to start smoothly with just the main unit, "AC100V outlet with 2 sockets," and "Wi-Fi communication." 2. Durability remains unchanged even when integrated with signage Our swing doors boast durability that allows for long-term use with almost no maintenance, even in environments where carts are pushed towards the door. This remains true even when integrated with signage, having passed durability tests of 500,000 cycles. There were no failures observed in the door or the signage monitor. 3. No need to be rushed in content creation Content can be easily selected and registered from a wealth of original video content that is updated monthly. It is also possible to broadcast data created in-house for flyers, POP, or social media as is. The content can be easily changed based on the day of the week or time of day, allowing for promotions that align with event calendars or 52-week merchandising.
Applications/Examples of results
In the stores where it was introduced, the PI value of the products significantly increased. A one-month trial of signage swing doors was conducted at four supermarkets in Chiba Prefecture, Kanagawa Prefecture, Osaka Prefecture, and Mie Prefecture to verify the promotional effect on product sales. A comparison of sales quantities during the same period last year when the product was not installed showed an increase in sales of hot pot soup products related to recipe videos by 12%, 93%, 12%, and 60%, respectively.
Detailed information
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Company information
ユニフロー 本社・東京営業部、札幌営業所、仙台支店、関東営業所、名古屋支店、大阪支店、広島営業所、福岡支店
We are not just a company that "supplies" products. "What is the most important thing for those who pass through this door?" "After passing through, where will they head next?" We are a company that maximizes the combination of departments and proposes even the "nature of space" starting from the door. For example, we engage in proposal-based sales activities that include flow line planning. We offer high-quality products with excellent cost performance. We have a robust international sales and service system. And we provide meticulous and reliable maintenance. All of these come together to assist our customers in creating comfortable spaces. In the future, we will focus on developing barrier-free products in anticipation of an aging society, providing comfortable door spaces in a wider range of scenes.