June means the rainy season. It seems that surprisingly few people worry about the rain when holding a wedding. Are you perhaps struggling to increase your contract rate during this slow season?
1. Points for Choosing a Wedding Venue What do those considering holding a wedding prioritize when selecting a venue? This can serve as material for thinking about what is necessary to become a chosen venue. ■ Atmosphere of the venue ■ Location (scenery, accessibility) ■ Access ■ Staff responsiveness 2. Utilizing Novelties Benefit 1: Differentiation from Competitors Receiving novelties can bring a sense of joy, even if it's just a little. If the novelty is stylish and has a sense of exclusivity, it can capture the recipient's heart. Benefit 2: Promoting SDGs Initiatives Currently, the generations using wedding venues are primarily Millennials and Generation Z. Benefit 3: Increased Customer Attraction Many wedding venues hold bridal fairs. In fact, various experiences are prepared, such as mock ceremonies where couples can experience the actual ceremony and tasting sessions for meals served on the wedding day. Providing novelties as perks can lead to increased customer attraction. It is essential to choose novelties that make people think, "I want to go if I can receive this perk."
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In this article, we introduced the use of novelties as a measure to increase the conversion rate, considering what is necessary for that purpose. Some may have postponed their ceremonies due to the COVID-19 pandemic. Now that the social situation has finally stabilized, I believe more people are considering holding their ceremonies. We hope that by utilizing novelties during this opportunity, we can convey the charm of the venue to many people and help realize our customers' dreams. At our company, Koshio Industry, we also handle the production of novelties as introduced this time. We collaborate with carefully selected design offices, promotion companies, and branding firms, allowing us to propose optimal plans and designs tailored to our customers' needs and aspirations. If you are considering producing novelties in the future, please feel free to contact Koshio Industry.
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P1
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For those considering novelties.
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Koshioka Sangyo Co., Ltd. has been responding to various customer requests for over 50 years since its establishment, producing everything from parts to finished products through made-to-order manufacturing. Leveraging that experience, we now centralize everything from market research for "delightful products" that start with creating concepts, to planning/design, design, prototyping, production, and shipping. Our efforts have been well received by companies such as amusement parks and restaurant chains. Additionally, we have embarked on a novelty (MONOCOTO LAB) business to assist customers with their challenges, enhance added value, establish their significance, and contribute to society. We are also focusing on design development and advancing our own product commercialization, which has been appreciated by companies in the entertainment industry and beyond.
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