[Book] Pharmaceutical Marketing (No. 1986BOD)

How can we implement planning that gains the understanding and agreement of management and related internal departments?

Book Title: Market and Sales Forecasting and Strategy Development in Pharmaceutical Marketing ◎ Includes the successful experiences and failure cases of experienced authors, along with numerous insights gained from them. ■ Key Points of This Book Point 1: Covers the basic processes of marketing and their practical applications! 　◎ Tips for market and sales forecasting, and how to understand uncertain elements and variables such as "patient numbers" and "drug prices." 　◎ Correct methods and considerations for segmentation and targeting. 　◎ Strategic thinking for positioning and successful strategies. Point 2: How will the pharmaceutical market change in the future? How can it be effectively tackled? 　◎ What can be learned from real-world data? How can it be utilized for market research and marketing? 　◎ Correct approaches to doctors under strict promotional codes, and how to select and support KOLs? 　◎ Pharmaceutical promotion in the multi-channel era: What are effective ways to utilize digital channels? 　◎ What is the reality of the new drug pricing system that significantly impacts LCM? What are the key points for strengthening market access?

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