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Book Title: Market and Sales Forecasting and Strategy Development in Pharmaceutical Marketing ◎ Includes the successful experiences and failure cases of experienced authors, along with numerous insights gained from them. ■ Key Points of This Book Point 1: Covers the basic processes of marketing and their practical applications! ◎ Tips for market and sales forecasting, and how to understand uncertain elements and variables such as "patient numbers" and "drug prices." ◎ Correct methods and considerations for segmentation and targeting. ◎ Strategic thinking for positioning and successful strategies. Point 2: How will the pharmaceutical market change in the future? How can it be effectively tackled? ◎ What can be learned from real-world data? How can it be utilized for market research and marketing? ◎ Correct approaches to doctors under strict promotional codes, and how to select and support KOLs? ◎ Pharmaceutical promotion in the multi-channel era: What are effective ways to utilize digital channels? ◎ What is the reality of the new drug pricing system that significantly impacts LCM? What are the key points for strengthening market access?
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■ Table of Contents (Excerpt) Chapter 1: Methods and Utilization of Market Research and Environmental Analysis Chapter 2: Methods for Pharmaceutical Market and Sales Forecasting and Utilization of Patient Number Forecasting Chapter 3: Formulation of STP and Lifecycle Management Chapter 4: Changes in Pharmaceutical Promotion and Implementation of Marketing Mix Chapter 5: Provision of Information and Support to Physicians and Strengthening of MSL Functions Chapter 6: Marketing and Lifecycle Management in the Development Stage Chapter 7: Medical Regulations and Market Trends Chapter 8: Application of Real-World Data to Marketing Chapter 9: Economic Analysis of Pharmaceuticals －－－－－－－－－－－－－－－－－－－－－－－－－－ ● Publication Date: February 28, 2019 ● Authors: 60 people ● Format: A4 size, 538 pages Hardcover Edition: Price: 88,000 yen (tax included) ISBN: 978-4-86104-740-4 ↓↓ The hardcover edition is out of print ↓↓ On-Demand Edition Available Price: 44,000 yen (tax included) ISBN: 978-4-86104-848-7 After receiving your order, we will perform simple printing and binding. －－－－－－－－－－－－－－－－－－－－－－－－－－
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44,000 yen (tax included) [shipping included]
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The Technical Information Association works to shape information for engineers and researchers. We research what kind of information engineers and researchers active in fields such as "research and development," "materials," "electronics," and "pharmaceuticals/medical devices" need, and create products such as seminars, books, and distance learning courses!