Innovative presentation by MREAL at an overseas exhibition! A case that enhanced recognition as a vehicle manufacturer.
We would like to introduce a case study of the implementation of the MR (Mixed Reality) system 'MREAL' at the Integrated Vehicle Manufacturing Company. The company's requests were to "attract attention at one of the world's largest railway technology exhibitions and enhance brand recognition in Europe" and "allow visitors to realistically experience the size and space of actual vehicles in a limited exhibition area." After the implementation, they achieved effects such as "allowing visitors to experience the size of large vehicles in a limited exhibition space, thereby showcasing the presence of Japanese companies" and "setting up an advanced virtual reality space in a short time at overseas exhibitions, contributing to brand recognition." [Case Overview] ■ Implementing Company: Integrated Vehicle Manufacturing Company ■ Business Description: Manufacturing of railway vehicles, wheel load measuring devices, containers, tracks, switches, etc. *For more details, please refer to the PDF document or feel free to contact us.
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【Introduction Effects】 ■ In a limited exhibition space, we were able to convey the size of large vehicles and highlight the presence of Japanese companies. ■ At overseas exhibitions, we set up advanced virtual reality spaces in a short time, contributing to brand recognition. ■ We were able to realistically showcase design variations and convey the appeal of new vehicles. *For more details, please refer to the PDF document or feel free to contact us.
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【Implementation Results】 ■ JFE Steel Corporation ■ Toyota Motor Corporation ■ Sanki Engineering Co., Ltd. *For more details, please refer to the PDF document or feel free to contact us.
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Based on the technology and experience cultivated within the Canon Group, we contribute to enhancing our customers' competitiveness. Leveraging the technical skills, development capabilities, and proposal abilities gained from product development at Canon Group and providing IT solutions to group companies, we contribute to solving our customers' challenges. We value our customers' perspectives and aim to provide higher value-added services through the fusion of Canon Group's technological domains and the latest IT technologies.
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