That business challenge might be solved not just by experience or intuition, but with readily usable data analysis from the consumer's perspective?!
Do you have any concerns when considering marketing strategies, planning, and advertising measures for your products? - It takes time to obtain data - Research costs are insufficient - You can't find the desired data even after searching At Knowns Biz, we collect and visualize all kinds of consumer data, including brands, commercials, characters, and lifestyles. There is no need for ad-hoc research design or data processing. Anyone can easily view the visualized analysis results without any complicated operations. By implementing Knowns Biz, you can derive the three elements of marketing strategy (who to target, what value to provide, and how to deliver it) through data analysis. This enables the development of sellable products, reduction of advertising costs, and cost savings through improved operational efficiency.
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basic information
1. Business Efficiency Improvement The time spent on surveys, analysis, and document preparation is remarkably compressed. The time saved can be shifted to creative tasks, and costs for overtime or outsourcing can also be reduced. 2. Reduction in Development and Advertising Costs By narrowing down brand purchasers and target segments through surveys, it becomes easier to establish a path for product planning and development, as well as advertising, thereby reducing unnecessary time and costs from trial and error. 3. Increased Advertising Effectiveness By narrowing down the target audience, it is possible to derive the optimal advertising methods and media, allowing for maximum effectiveness at minimal cost. 4. Increased Sales Products developed based on data analysis and effective advertising can lead to an expected increase in sales.
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Applications/Examples of results
1. The data collection and document preparation that took several days was completed in about an hour! This allows us to focus on generating ideas and adding value. 2. While discussing, we can verify hypotheses with Known Biz's data, enabling constructive discussions that are not based solely on speculation or assumptions. 3. Even analysis tasks that tend to attract those good with numbers can be handled by anyone with Known Biz, allowing the entire team's data utilization skills to improve regardless of individual skill levels. 4. By narrowing down the survey to brand purchasers and target segments, we were able to check the response rate of the proposal, allowing us to predict the effectiveness before implementing the plan.
Company information
Our company has stores and offices across Japan, where our staff listens to customer requests and provides information and products related to travel. To ensure information security, we have established an organizational and technical management system. For overseas business trips, employee travel, and sports overseas expeditions, our dedicated staff offers services tailored to companies, organizations, and groups, supporting everything from consulting on optimizing travel costs to risk management.
