It is a PR method that is said to be highly compatible with marketing activities aimed at creating purchase motivation.
Our company supports strategic PR for market creation that contributes to business growth, leveraging our high level of expertise in a one-stop manner. Through a unique method that combines a customer-centric perspective and a public relations approach (building relationships between companies and society), we realize a market-creating super-strategic PR that solves corporate marketing challenges. Please feel free to contact us with your requests. 【For concerns like these】 ■ I want to implement effective strategic PR. ■ I want to create a market and engage the world. ■ I am challenging strategic PR, but it is not going well. ■ I am working on both advertising and strategic PR, but they are disjointed and inconsistent, resulting in no effectiveness. *For more details, please contact us.
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【How to Succeed in Market Creation PR】 ■ Involve society and gain allies by making it personal for consumers (“personalization”) ■ Thoroughly understand the insights and situations of media, opinion leaders (experts), and distribution channels ■ Create an information environment where consumers want to buy the product or service (“societal engagement”) through meticulous design and planning based on various surveys, rather than just experience or intuition ■ Additionally, it is essential to have the “implementation power” backed by rich experience and achievements to ensure that this plan is not just a pie in the sky, but is executed realistically and systematically *For more details, please contact us.
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Our company was established in May 2007 with the mission of innovating marketing in Japan, specializing in Integrated Marketing Communications (IMC) that is fundamentally based on perception (awareness and attitudes leading to purchase). We provide one-stop support for companies facing marketing challenges, from management strategy to promotional execution, with a high level of expertise. Please feel free to contact us if you have any inquiries.