Branding case study of BtoB companies: 'BtoB companies need branding.'
●Branding Support for SHT Corporation SHT Corporation is a specialized manufacturer of inductor components. The company's products are expanding their applications in various inverter devices, including cutting-edge electric vehicles, hybrid cars, clean energy fields such as solar power generation, and household appliances like air conditioners and IH devices. ●Support Content for the Okay Brand 1) Maintenance and restructuring of the corporate brand "SHT" and brand communication 2) Brand development, brand management, and brand communication for the main product brand "GEO MACK"
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basic information
1) Maintenance and restructuring of the corporate brand "SHT" and brand communication → Development and deployment of the brand statement "Are we really doing this! SHT" → Maintenance of the corporate website and company brochure https://sht.co.jp/ → Filming, editing, and production of brand videos, etc. 2) Brand development, brand management, and brand communication for the main product brand "GEO MACK" → Development of the "GEO MACK" naming, guidance and support for trademark registration → Creation and editing of brand design guidelines → Creation of brand advertisements, etc.
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Applications/Examples of results
Branding achievements of other BtoB manufacturers ● Brand consulting for a power tool manufacturer ● Brand consulting for an interior goods manufacturer
Company information
Our company focuses on the theme of "building a brand is creating meaning" and engages in planning and consulting for brand strategies that are "sought after," as well as direction and rebranding of existing brands. We have particularly rich experience with B2B companies and universities.