Utilizing marketing automation and BI tools! A case study on the centralization of databases.
The customer transaction data is abundant, and while we have proposed a policy to enhance customer retention as part of improving customer experience, effective communication was not visible due to the databases being separate. Therefore, we implemented the unification of the databases that were managed separately by each department using a new data management method. From the newly integrated database, we conducted data analysis and mining, not only to identify loyal customers but also to discover new persona profiles and develop new communication plans and customer journeys. Additionally, we also realized the utilization of newly introduced marketing automation. [Case Summary (Partial)] ■ Client Industry: Automotive ■ Service Line: Consulting / IT Consulting *For more details, please refer to the PDF document or feel free to contact us.
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【Summary of Other Cases】 <Challenges Faced by the Customer> ■ Although there was an abundance of transaction data, the databases were separate, making it difficult to see effective communication (the customer journey of valuable customers and personas). <Support Provided and Results> ■ Implemented the unification of databases that were managed separately by each department using a new data management method. ■ Conducted data analysis and mining from the newly integrated database, not only identifying loyal customers but also discovering new persona profiles, leading to the development of new communication plans and customer journeys. ■ Achieved the utilization of newly introduced marketing automation. ■ Introduced business intelligence tools to support the ability to reference necessary data for management on a dashboard by date, weekly, monthly, and quarterly. *For more details, please refer to the PDF document or feel free to contact us.
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For more details, please refer to the PDF document or feel free to contact us.
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Pactera Technology Japan is a member of the Pactera Group, which has numerous locations globally and provides digital consulting and technology services to clients. Leveraging its accumulation of cutting-edge technology, it strongly promotes system construction that is organically combined with a hybrid application development system for clients across various industries, from finance to manufacturing and telecommunications. Currently, the Asia-Pacific region is a strategically important area for the group, and it is focusing on investing in and strengthening digital development, IoT solutions, and Fintech in that region. Additionally, Pactera offers various products and solutions to improve the operations of those in the manufacturing industry, as well as outsourced development services provided by professionals well-versed in manufacturing.