Design Wind #5 "About Corporate Logos"

The symbol mark is the same as the child's name! Introducing the column published in our company's newsletter.

The symbol mark is the face of a company. In the current Reiwa era, there must be founding presidents who create their own designs using computers. This is because the company they started is like their own child. Just as one thinks about a child's future when considering a name, they want to imbue their company name and symbol mark with meaning. For presidents who want to symbolize their company's philosophy themselves, I would like to share a useful hint: Rubin's vase from psychology. If you want to draw a beautiful vase, you should simply draw a beautiful profile; by that principle, if you want to create a beautiful mark (positive), you should consciously depict its background (negative), and a beautiful positive will inevitably emerge. Moreover, the mark can be used in various ways, such as being prominently displayed like a signboard or subtly placed on a product. Please examine it from multiple perspectives by getting closer, stepping back, or flipping it around. If it still doesn’t feel right, please consider consulting a professional. *For more details, feel free to contact us.*

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