Extracting the market volume of women from survey data based on the national census.
We provide persona analysis reports. This report is created by analyzing a vast amount of census data and over 3,000 proprietary survey data points to develop 21 layers of personas (21 personas with high purchasing power out of a total of 29). Rather than targeting female customers based on demographics, we refresh marketing approaches through the development of personas that focus on women's life courses and life events, leading to a deeper understanding of insights. The personas utilize "census data (data on all households of women in Japan)," which is characterized by high reliability and comprehensiveness. Please feel free to contact us if you have any requests. *For more details, please download the PDF or feel free to reach out to us.
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About the "HERFACE21" Women's Persona Yearbook 2022 ■ Reflects the consumption trends and lifestyles of women dramatically changed by COVID-19 ■ Explanation of generational characteristics, volume, values, and purchasing psychology of female clusters ■ Correlation diagram of female personas, consumption behavior, and PR points explained ■ Forecast of trends in the three major markets influencing the female market included ■ Utilizes the latest 2020 national census and data from the Ministry of Internal Affairs and Communications Statistics Bureau *For more details, please download the PDF or feel free to contact us.*
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For more details, please download the PDF or feel free to contact us.
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Our company is a leading enterprise that creates "tomorrow's happiness" through female perspective marketing. We provide businesses with "female perspective marketing," focusing on the presence of women who influence 80% of overall consumption. We will continue to research and track various trend products and services that connect to women's futures. Please feel free to contact us if you have any inquiries.