Development of cool and impactful paint incorporating cutting-edge design! Challenging the limits of paint expression.
We would like to introduce a case study of paint implementation at a motorcycle manufacturer. Based on several interviews with a wide range of departments within the customer’s organization, we sometimes observed nature and challenged the limits of paint expression tailored to their needs. Furthermore, we incorporated various types of luster materials, additives, and know-how to propose the best color expression until it closely matched their image. 【Case Overview】 ■ Client: Motorcycle Manufacturer ■ Products Implemented: Solvent-based single-component and two-component paints for resin and general metal ■ Result: The customer's product won the Grand Prix at the "Color Design Award" *For more details, please refer to the related links or feel free to contact us.
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【Other Overview】 ■Challenges - It was difficult to add depth to the colors, which tended to become monotonous and could give a cheap impression. ■Customer Feedback - As a result of deliberately challenging an unconventional category, we received positive feedback for the very cool finish. *For more details, please refer to the related links or feel free to contact us.
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[Examples of customer requests] ■ "Please show me a photo of the sea and express this shade of blue." ■ "I would like you to create a new black with a fresh image." *For more details, please refer to the related links or feel free to contact us.*
Company information
Our company offers a wide range of products, including various paints, solvents, chemicals, painting-related supplies, painting-related equipment and facilities, work environment improvement products, and antibacterial and antiviral-related items. We will provide appropriate suggestions based on the minimum necessary functions for the products you handle, taking into account past examples of paints. Please feel free to contact us if you have any requests.
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