We have made it possible to deliver to users who are likely to achieve MCV!
Our company was responsible for consulting in the marketing area for domestic home appliance manufacturers. Although there was a request to target the existing customer segment, it was identified as a challenge that it was unclear whether the content being delivered at that time was actually reaching this segment. Therefore, we changed the delivery method for targeted advertising and conducted a review of the media and menu that set micro-conversions (MCV). [Results] - Defined users who achieved MCV as the existing customer segment and set KPIs based on the acquisition efficiency of MCV users. - Reviewed the media and delivery logic, successfully reducing the metrics to about one-third of what they were at the time of operational handover. - By setting MCV, we enabled delivery optimized for CPA, allowing us to target audiences that are more likely to achieve MCV. *For more details, please download the PDF or contact us.
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【Areas of Responsibility】 ■Display Advertising ■Marketing ■Listing ■Video Advertising *For more details, please download the PDF or contact us.
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Our company is a digital marketing firm that transcends "conventions" and "general opinions," focusing on products and services from a multifaceted perspective and striving to advance one step further. We start by considering "what purpose we have and where to set our goals," and we handle everything from planning to execution of the necessary marketing strategies to achieve those goals in a one-stop manner. Please feel free to contact us if you have any inquiries.