A marketing system that centrally manages all customer data and supports the improvement of customer experience and the appropriate use of data, including personal information.
<CDP "INTEGRAL-CORE" refers to> It is a platform that integrates customer data distributed across various systems into one without coding, allowing for centralized management. It personalizes all customer data into individual profiles and enables the analysis and utilization of the latest data for strategies. <Five Features of INTEGRAL-CORE> - Collects and integrates all data related to customers - No-code data aggregation and segment creation - External integration features allow data to be passed to BI tools, MA, CRM, etc., for marketing strategies - Comprehensive support system unique to in-house developed systems - A domestically produced CDP that can also be provided in a dedicated environment *For more details, please download the PDF or feel free to contact us.
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basic information
<Benefits of Introduction> ⚫︎ Centralized management of customer data └ Solves data silos └ Quickly extracts necessary data └ Improves decision-making speed ⚫︎ In-depth analysis of each customer └ Accurate understanding of customers └ Correct evaluation of initiatives ⚫︎ Easy to operate for anyone with no coding required └ Processing customer behavior data └ Creating segments └ Data integration with BI tools, MA tools, etc. ⚫︎ Capable of handling complex data usage └ Creating data marts and complex data processing using SQL └ Technical support for SQL implementation ⚫︎ Enables One-to-One marketing tailored to customers └ Communicating with customers at the optimal timing, channel, and message <Data Examples for Utilization> ・Basic customer information (membership ID, name, email address, etc.) ・Purchase history online and offline ・Behavior history on web and apps ・Inquiry history ・Location data ・All other types of data ・CRM, SFA ・MA, email distribution services ・BI tools ・AI ・Other systems
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Applications/Examples of results
<Introduction and Use Cases> ■ Retail: Department stores, supermarkets, etc. ■ Manufacturers: Home appliances, food, cosmetics, etc. ■ Manufacturing Retail: Apparel, household goods, etc. ■ Real Estate: Custom homes, renovations, etc. ■ Accommodation and Leisure: Hotels, inns, etc. ■ Media: Television, radio stations, etc. *For more details, please download the PDF or feel free to contact us.
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Company information
Our company is engaged in numerous developments in the digital marketing field, including the development of internet advertising infrastructure (ad tech), and we excel at building systems characterized by "massive access," "massive data," and "high availability." Based on our long years of experience in system development, we provide technical support aimed at solving challenges through system development, provision of engineering resources, and consulting.