Regional Brand Research Service

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last updated：Jul 21, 2022

ブランド総合研究所

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You can grasp the current situation of "regional brands" more concretely!

Our "Regional Brand Survey" collects responses from approximately 30,000 consumers nationwide and has been conducted annually since 2006 (with prefectures included since 2009). The survey thoroughly investigates 110 items (based on 2019 results) related to the attractiveness and image of each prefecture and municipality, as well as the willingness to engage in tourism, residency, and product purchases. This allows for a more concrete understanding of the current state of "regional brands" such as prefectures and municipalities, highlighting the challenges and achievements of local administrations. [Survey Results Report Lineup] ■ Comprehensive Report ■ Individual Reports ■ Data Pack ■ Handbook ■ Analysis Report *For more details, please feel free to contact us.

Related Link - https://www.tiiki.jp/brand_research/index.html

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【Survey Items】 ■Awareness ■Attractiveness ■Information Contact Level ■Information Contact Channels (such as dramas, movies, posters, and flyers)【16 items】 ■Regional Image (such as historical and cultural regions, sports regions, etc.)【16 items】 ■Evaluation of Regional Resources (such as rich nature like seas, mountains, rivers, and lakes)【16 items】 ■Willingness to Reside ■Purpose of Visit【16 items】 ■Willingness to Tour ■Willingness to Purchase Food ■Willingness to Purchase Non-Food Items ■Willingness to Purchase Local Products *For more details, please feel free to contact us.