VOL.2 Web Marketing Customer Acquisition Strategies [Content]

This time, I will discuss the planning of "content," which is one of the customer attraction strategies.

Persona Setting We define the target individuals and provide the necessary user experience. For example, when considering content for a website, we set multiple personas. For instance, "customers" and "job seekers." For "customers," we would create pages for products and services that they are likely to view. For "job seekers," while we need a conditions page, we should also include testimonials from current employees (especially those of similar age), creating a user-focused page that conveys the company's atmosphere. Publishing Sites Let's plan content considering various premises such as websites and social media. Recently, from the perspective of product branding, we have started to see campaigns and landing pages that diversify visuals to convey strong impact and messaging. Moreover, the use of "owned media," where companies develop their own media and combine it with public relations and advertising for high marketing effectiveness, has gained attention, leading to diversification in corporate media.

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