This is a nationwide consumer survey planned and conducted by 28 companies that are members of the JNN, a private television broadcasting network with TBS Television as its key station.
Since the first survey in 1971, we have been providing accurate and abundant survey results in various fields related to consumers every year. There are many items that have been continuously surveyed for decades, making it one of the few survey databases that can show changes over time. The number of companies utilizing this data exceeds 500, and it is used as consumer survey data that supports the marketing activities of many companies. As a sampling survey that ensures the representativeness of Japanese consumers, it has the longest and largest scale in the private sector. It is a database that is increasingly useful for analyzing consumers in an era of deepening confusion. [Survey Contents] ■ Based on a large-scale survey that spans 28 regions nationwide, we conduct research and analysis - Product ownership and usage information - Lifestyle awareness and behavior information - Media contact information *For more details, please download the PDF or feel free to contact us.
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basic information
**Survey Design** ■Survey Target: Males and females aged 13 to 74 ■Survey Area: Urban areas nationwide from Hokkaido to Okinawa - (Including some rural areas, covering three-quarters of the national population) The survey area includes the following major cities: Sapporo, Aomori, Morioka, Sendai, Yamagata, Fukushima, Saitama, Chiba, Tokyo, Yokohama, Kawasaki, Niigata, Toyama, Kanazawa, Kofu, Nagano, Shizuoka, Nagoya, Otsu, Kyoto, Osaka, Kobe, Nara, Yonago, Okayama, Hiroshima, Shunan, Matsuyama, Kochi, Fukuoka, Nagasaki, Kumamoto, Oita, Miyazaki, Kagoshima, Naha ■Sampling Method: National three-stage sampling (area sampling) ■Survey Method: Home visit collection method ■Sample Size: Approximately 7,700 (valid sample size) ■Survey Period: Every November *For more details, please download the PDF or feel free to contact us.*
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For more details, please download the PDF or feel free to contact us.
Company information
Our company provides a wealth of consumer survey data centered around the TBS Consumer Database, including the "TBS Lifestyle DATA Library," "Comprehensive Preference Survey," and "Young Survey." In particular, the "TBS Lifestyle DATA Library" has been capturing the market accurately since 1971 through random sampling based on the national census, allowing for an undistorted understanding of market changes with fixed question designs that do not fluctuate, and providing precise market insights with minimal sampling error that cannot be measured through web surveys. Please feel free to consult us if you have any requests.