We have worked on approximately 200 CI and branding development projects in the past.
Our company engages in various branding activities, including planning and proposing brand strategies, consulting, direction, and rebranding of existing brands. We have a proven track record of approximately 200 projects in CI and branding development, including design consulting for luxury buses and corporate branding & technology branding for BtoB companies. Please feel free to contact us if you have any inquiries. 【Service Contents】 ■ Planning and proposing brand strategies, consulting, direction ■ Brand development / design of naming, brand logos, symbol marks, etc. ■ Rebranding of existing brands ■ Business development, new product development, store development, and communication design development aligned with brand strategy *For more details, please download the PDF or contact us.
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【Branding Process】 1. Research - Market trends - Competitor trends - Competitor research - Consumer insights (such as group interviews) 2. Marketing - Segmentation (which market to target?) - Targeting (which target to aim for?) - Positioning (how to differentiate from competitors?) 3. Branding - Meaning (how to create the "meaning" of buying it?) - Experience (how to provide customers with a "special experience"?) - Worldview (how to create a worldview that differs from competitors?) - Symbol (a symbol of worldview and values) 4. Communication - Symbol design - Stores and showrooms - Website - Advertising - Public relations, PR - Social media (integrated management of touchpoints with various users) *For more details, please download the PDF or contact us.
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Our company focuses on the theme of "building a brand is creating meaning" and engages in planning and consulting for brand strategies that are "sought after," as well as direction and rebranding of existing brands. We have particularly rich experience with B2B companies and universities.