We will introduce a case where success was achieved, including clear follow-up, leading to the possibility of a \$50,000 packaging trial operation.
In the food/digital marketing sector, there is a demand for smart packaging technologies that attract teenagers in innovative ways, as well as solutions that can engage and excite consumers through low-cost digital platforms. As a result, we scouted wireless technology, printed electronic codes (QR codes), integration with social media, and app technologies, while exploring partnership possibilities. We identified constraints to keep costs down while utilizing digital solutions. As a result, we identified and scrutinized five companies with strong track records and high relevance to the issues at hand, leading to a successful proposal date that included clear follow-up, and the potential for a \$50,000 packaging trial operation. *For more details, please refer to the related links or feel free to contact us.*
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**Case Summary** ■Issues - A solution was needed to engage and excite consumers through a low-cost digital platform. ■Strategy and Role - Identified constraints to keep costs down while utilizing digital resources. ■Results - Selected five companies to propose business cases to the client company. - Four of these were discovered through our proactive scouting efforts. - One was identified through a review of applications to Unilever's Foundry Network. - Chose a solution provider for additional research and a $50,000 pilot operation. ■Conclusion - Identified and scrutinized five companies with strong track records and high relevance to the issue. - The proposal date was successful, including clear follow-up. - The potential for a $50,000 packaging pilot operation emerged. *For more details, please refer to the related links or feel free to contact us.*
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Our company, yet2com, is an expert in linking open innovation (OI) to corporate innovation in line with our clients' business growth strategies. Founded in 1999 in Boston, USA (yet2.com Inc.), we have been providing OI services to manufacturers around the world for over 20 years. We have a proven track record of over 10 years in conducting technology research for not only corporate clients but also U.S. government agencies. With our solid services and methodologies, we lead client companies to successful open innovation. If you are wondering what kind of research is progressing in this technological field, whether there are materials with specific characteristics, or if there are alternative uses for newly developed materials for a particular purpose, please feel free to contact us.
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