Creating promotional short videos using an AI-based automatic video generation system.
From Takara Shuzo Co., Ltd., we proposed a short movie to be displayed in stores for the new product "Takara Can Chuhai Sumika" and the standard product "Takara Premium Fruit Sour." Initially, we had created several types of POP for in-store promotions, but due to the limitations in what could be conveyed through POP and the restricted number of stores where POP could be displayed, there was a request to create a video. Therefore, we adopted our company's AI-based video automatic generation system, which allowed us to create a short movie using only the existing POP materials without the need for new filming, resulting in a quick turnaround and satisfactory cost-effectiveness. [Case Overview] ■ Client: Takara Shuzo Co., Ltd. ■ Products: "Takara Can Chuhai Sumika" and "Takara Premium Fruit Sour" in-store promotional short movie ■ Period: September 2021 ■ Customer Evaluation: At the timing of the new product launch, we were able to effectively convey aspects that were difficult to communicate through POP. *For more details, please refer to the PDF document or feel free to contact us.
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Takara Supply Communications Co., Ltd. will respond to our customers' requests quickly and accurately by linking workflows such as containers and packaging materials, digital promotion, and printing to provide appropriate proposals. As a media industry company, we will establish ourselves as a company that can meet customer expectations by adapting to changes in the environment.