[Production Example] "Hokkaido Exhibition" Manga BUZZ Promotion

Convey the charm of the "Hokkaido Exhibition." We were able to connect it to event announcements for many target audiences!

The "Manga BUZZ Promotion" is a promotional posting project by manga artists who have a large following on Instagram and Twitter. During a digital study session aimed at the promotional staff of Kyoto Isetan, we introduced the "Manga BUZZ Promotion," and they decided to adopt it for the announcement of the "Hokkaido Exhibition." On the first day of the Hokkaido Exhibition, we had a manga artist visit the store, and immediately our representative brainstormed the content for the post. We were able to proceed with a sense of urgency, uploading the manga just two days after the visit. [Case Overview] ■ JR Kyoto Isetan ■ "Hokkaido Exhibition" Manga BUZZ Promotion ■ Period: September 2019 ■ Customer Feedback - We were able to deliver a wonderful message to many mothers as intended. - It actually led to store visits. - We were able to once again realize the "power of manga." * The post garnered approximately 300,000 impressions and about 7,000 likes! * For more details, please refer to the PDF document or feel free to contact us.

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