Apply the concept of 'Universal Design' to printed materials! Printed materials that are easy to see, easy to use, and easy to understand for everyone - 'Universal Printing'.
■ What is Universal Design? It is the concept of designing products, services, and environments that are easy to use and accessible to as many people as possible, regardless of age, gender, race, or the presence of disabilities. ■ What is Color Universal Design? To create easy-to-understand and visually clear printed materials, considerations must be made not only for "font size" and "clear expressions" but also for "easily distinguishable colors." However, human perception of color is not uniform. There are individuals with various types of color vision, such as those who find it difficult to distinguish between red and green. In printed materials, it is essential to consider these diverse color perceptions and ensure that information is effectively communicated to a broader audience. This is the concept of "Color Universal Design (CUD)." ■ Universal Printing Our company positions "printing materials that are easy to use for as many people as possible, meaning they are considerate" as Universal Printing and conducts research in this area. When creating new printed materials or reviewing existing ones, we will examine what inconveniences or issues may arise and strive to provide printed materials that are considerate of as many people as possible.
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Takara Supply Communications Co., Ltd. will respond to our customers' requests quickly and accurately by linking workflows such as containers and packaging materials, digital promotion, and printing to provide appropriate proposals. As a media industry company, we will establish ourselves as a company that can meet customer expectations by adapting to changes in the environment.