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  6. Utilizing digital technology to achieve cost reduction in corporate promotional operations and increase revenue.

Utilizing digital technology to achieve cost reduction in corporate promotional operations and increase revenue.

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last updated:Aug 31, 2021

錦明印刷
錦明印刷
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Prism So-ko utilizes digital technology to manage the ordering, inventory, and distribution of promotional materials, achieving cost reduction and increased revenue for companies' promotional operations.

We will solve your promotional business concerns! ■ Promotional Material Management We receive a large number of inquiries about inventory status from branches. Inventory management is not going well, leading to a lot of waste disposal. There are instances of stockouts due to inventory management errors. We are exchanging order and delivery operations with external parties using Excel. ■ Promotional Planning Managing campaign quantities in Excel is burdensome. Some stores do not use promotional materials and end up with excess. ■ Measuring Promotional Effectiveness We analyze inventory management data in Excel every month. It is difficult to grasp the actual situation from the data provided by the warehouse company.

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Utilizing digital technology to achieve cost reduction in corporate promotional operations and increase revenue.

service_img01_220.png
service_img01_220.png
  • Related Link - https://www.kinmei.co.jp/prism_soko.html?ipros

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Case 1: Foreign-affiliated Sports Apparel <Challenges> Wasting time by having each sales representative directly contact the warehouse company to secure necessary quantities. Compiling the required quantities for each store by promotional item in Excel is cumbersome. Want to reduce costs associated with inventory, shipping, and disposal across three warehouses. <Effects After Implementation> Significant reduction in communication between warehouses by consolidating data from Excel into the system. Case 2: Foreign-affiliated Tool Manufacturer <Challenges> Frequent waste due to stockouts and excess inventory caused by demand forecasting relying on the experience and intuition of the responsible personnel. There are limits to cost reduction through competitive estimates for printing costs. Want to build a system in anticipation of future sales activities using digital promotional tools. <Effects After Implementation> Maintained minimum necessary production quantities through numerical management in the system, successfully reducing promotional materials by over 50% over five years and successfully transforming from paper to digital tools.

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Case Study 3: Domestic Pharmaceutical Company <Challenges> There are many products in stock that are not frequently shipped, and we want to reduce storage space and inventory costs. Brochures are often revised, leading to cases where stocked items are discarded, resulting in a lot of waste. <Effects After Implementation> Achieved zero inventory through rapid ordering of necessary tools via digital data for digital printing shared within the company. Registration of data into the system after modifications enables digital inventory management. Other Standard Features <Business Improvement> - WEB Ordering - Delivery Status Tracking - Shipping Inventory Order History - Optimal Inventory Quantity Alerts - Business Operations Management Outsourcing * - Multi-Vendor <Cost Reduction> - Overall Inventory Management - Rental Item Ordering and Reservation - Fastest Cost Calculation Function - Gathering - Digital Print Solutions - Digital Catalog Distribution * * Optional Features

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    <Standardization of Production Operations> - Standard features necessary for promotional material production operations - Intuitive management of rental item orders and reservations using a calendar - Implementation possible in as little as one month

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    <Automation of Communication> - Direct collaboration with suppliers and warehouse operators - Inventory management with real-time updates

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    <Data Aggregation> - Manage all promotional materials as digital assets - Reduce inventory with digital printing - Complete all processes in the cloud

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錦明印刷

錦明印刷

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Our company is a comprehensive printing company celebrating its 107th anniversary (founded in June 1916). We support the establishment of quality relationships between businesses and their customers through various solution services centered on book printing, commercial printing including catalogs, various calendar printing, and promotional business web support system Prism, as well as digital printing. [Headquarters] Kudanshita, Tokyo [Imaging Center] Wako City, Saitama Prefecture [Factory] Tsurugashima City, Saitama Prefecture [Overseas Office] Bangkok, Thailand

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