[Case Study] Consolidated approximately 50 types of advertising delivery data to streamline data analysis.
Standardizing approximately 50 types of advertising delivery data formats! Automating data collection tasks to reduce workload.
Adways Inc. has launched the "Advertising Distribution Data Aggregation Project," which automatically aggregates, formats, and distributes advertising delivery data from approximately 50 types of advertising media used in its internet advertising business. However, the report creation personnel were manually obtaining advertising delivery data for their respective projects from each advertising medium, which posed challenges such as being time-consuming. To address this, they introduced 'ASTERIA Warp' to format the advertising delivery data in a way that makes it easier to reuse. As a result, they were able to automate the data collection tasks that were previously done manually, reducing the workload and minimizing maintenance costs, allowing for sufficient management even with a single operator. [Effects] ■ Automated the data collection tasks that were previously done manually, reducing the workload ■ Improved maintainability by modularizing common processes ■ Migrated to the cloud, enhancing server specifications and reducing processing time *For more details, please refer to the PDF document or feel free to contact us.
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【Issues】 ■ The person in charge of report creation was manually obtaining advertising distribution data for their assigned projects from various advertising media, which was time-consuming. ■ Since the formatting process of advertising distribution data is closely related to sales operations, they were looking for a tool that could be maintained within the business department. ■ Flexibility was required to accommodate the addition of advertising media and changes to the columns of the obtained data. *For more details, please refer to the PDF document or feel free to contact us.*
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For more details, please refer to the PDF document or feel free to contact us.
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Company information
Asteria Corporation (which changed its name from Infoteria in October 2018) develops and sells software and services that connect various computers and devices within organizations. Its flagship product, "ASTERIA Warp," is a no-code software that enables data integration between different computer systems and has been implemented in approximately 10,000 companies, primarily large and medium-sized enterprises, as of August 2023. Additionally, Handbook X is a digital content platform that supports sales activities, collaboration, and follow-up activities. By simply tapping on a device, an attractive visual "book" can be created and shared with everyone.