Approach the appropriate price of products using statistical methods! Please make use of this for research on the theme of pricing.
This document introduces a powerful research method called "conjoint analysis" for the development, renewal, and pricing of new products and services. It includes examples related to the maximum willingness to pay, such as the maximum willingness to pay for a white rice brand and the maximum willingness to pay for the "performance" of cordless vacuum cleaners. Please make use of this for research themed around pricing. [Contents] ■ What is Conjoint Analysis ■ What is Maximum Willingness to Pay ■ Example 1) Maximum Willingness to Pay for a White Rice Brand ■ Example 2) Maximum Willingness to Pay for the "Performance" of Cordless Vacuum Cleaners *For more details, please refer to the PDF document or feel free to contact us.
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【Other Published Content】 ■Case 3) Willingness to Pay for Non-Alcoholic Beer as "Foods with Functional Claims" ■Case 4) Willingness to Pay for Headache Medicine's "Efficacy" ■Research Fees *For more details, please refer to the PDF document or feel free to contact us.
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For more details, please refer to the PDF document or feel free to contact us.
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Plus One Research Co., Ltd. is a specialized market research organization. We handle survey planning, actual surveys, data entry, aggregation, analysis, and report creation, so please feel free to contact us if you have any requests.