[Fragrance Experiment Results] Improved Performance and Increased Customer Favorability

A pleasant scent makes people more supportive! An experiment comparing the frequency of kind acts towards others.

We present the results of a study comparing the frequency of kind acts towards others in a pleasant scent environment versus a non-scented environment at a large shopping mall in America. Participants were asked to exchange a one-dollar bill, and the judgment was based on whether they received a kind act. The results showed that regardless of the participants' gender, more kind acts were observed in the scented environment compared to the non-scented environment. 【Experiment Overview】 ■Results - More kind acts were observed in the scented environment regardless of gender. - The presence or absence of scent showed a significant positive correlation with mood. ■Conclusion - Pleasant scents make people more supportive (kind). *For more details, please refer to the PDF document or feel free to contact us.

Spatial Design