[Fragrance Experiment Results] In product sales, fragrance speaks louder than words.

Stimulating the sense of smell! It enhances customer awareness of the product and triggers positive reactions.

To investigate the effects of advertising that appeals to the sense of smell, we conducted a field experiment comparing verbal customer service with customer evaluations in a scented environment. We sold shower gels with lemon and orange scents, each placed on sheets that emitted yellow and orange fragrances. As a result, customers showed a more favorable response to the product when influenced by scent compared to verbal customer service. [Experiment Overview] - Customers showed a favorable response to the product when influenced by scent compared to verbal customer service. - Stimulation of the sense of smell enhanced customer recognition of the product and triggered positive reactions. *For more details, please refer to the PDF document or feel free to contact us.*

Spatial Design