Sneaker-specific water-based coating agent "Cross Barrier"

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last updated：Mar 23, 2020

ラクナ油脂

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A new value for sneaker cleaning! A water-based coating agent co-developed with technology transferred from Soft99 Corporation's "Garako"!

A water-based coating agent developed specifically for sneakers, offering water-repellent, oil-repellent, and dirt-resistant effects, has arrived! Introduce new value to the rapidly growing sneaker cleaning market! You can propose strong added value to consumers as a finishing touch after sneaker cleaning. Why not provide new value to consumers with the outstanding brand power of "Soft99" and "Galaco"?

Related Link - https://www.youtube.com/watch?v=t6eK2o85-Nw

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A new value proposition for sneaker cleaning as part of our challenge to create new demand! The sneaker-specific water-based coating agent "Cross Barrier," developed in collaboration with Soft99 Corporation, known for "Gala Co," is now on sale! This product offers new value to consumers through the brand power of "Gala Co by Soft99," and is sure to delight them. It will lead to an increase in the unit price of sneaker cleaning and an expansion of the menu! We also have promotional items provided by Soft99 Corporation ready, so you can start right away! Why not embark on a new challenge with Rakuna Yushi, leveraging the power of the brand?