A must-see for advertisers, e-commerce businesses, and those considering entering the cosmetics industry! A detailed explanation of expressions for skincare and hair that can be used in advertising, as well as expressions for skin fatigue.
This document discusses appropriate advertising for cosmetics. It provides explanations while incorporating examples that can be used in advertisements. It aims to avoid becoming a "must not" collection as much as possible, striving instead to be a "can do" collection through alternative expressions. We hope you will read it through to the end. [Contents (Excerpt)] ■ Summary of Appropriate Advertising (Skincare) ■ Summary of Appropriate Advertising (Haircare) ■ Expressions for "Skin Fatigue" ■ Expressions such as "Allergy Tested" ■ Expressions regarding "Penetration into the Stratum Corneum and Hair" *For more details, please refer to the PDF document or feel free to contact us.
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【Other Published Content (Excerpt)】 ■ Expressions such as "for exclusive use" and "for use" ■ Expressions such as "powerful" and "strong" ■ Wrinkle prevention and alleviation, anti-aging, facial slimming effects ■ Expressions such as "treatment," "recovery," and "improvement" ■ Expressions such as "cells" *For more details, please refer to the PDF document or feel free to contact us.
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For more details, please refer to the PDF document or feel free to contact us.
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Our company's number one feature is our outstanding "formulation development capability." Established in 1964, we have a history of pioneering the development of cream-based rinses and starting sales in the beauty industry. In 2002, we contributed to the creation of a new market by offering silicone-free shampoos. In 2004, we successfully developed a completely new type of facial cleanser that resembled a "nuka bed" turned into soap. In 2019, we focused on the functions of "good bacteria" and succeeded in developing a transparent gel that encapsulates lactic acid bacteria in special particles. We have also produced numerous skincare and haircare-related products, delivering a range of unique and highly functional products. In addition to development, we provide extensive support to our customers by addressing concerns and questions regarding cosmetic OEM, consulting on product development, and offering suggestions for formulation improvements, renewals, and additional products based on sales progress and repeat orders. Since our founding, we have been committed to evolving in line with the "changes" of the times to accommodate all possibilities, striving to propose products and services that satisfy our customers.