Fixture Design Consulting Fixture Design

basic information

"Consulting Fixture Design" The fusion of "sensitivity" and "theory" "Design" × "Marketing" × "VMD" "The Sensibility of Design" Unparalleled "refined design," "thoughtfully considered functional beauty," "overwhelming quality feel" "The Theory of Marketing" The 4Ps of the marketing mix 1. Product 2. Price 3. Place 4. Promotion Overseeing the entirety of marketing, we strongly complement promotion with the "optimal fixtures." "The Theory of VMD" Makes products themselves easy to see, easy to understand, easy to choose, and also attractive. Merchandise Presentation (MP) ◎ Based on the concept of VMD, accurately visually communicates merchandising 1. Visual Presentation (VP) 2. Point of Sales Presentation (PP) 3. Item Presentation (IP)

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Applications/Examples of results

Even with the same product, the value of the brand, product, and service can greatly change depending on the display fixtures... --- Changing Brand and Product Value with Fixtures --- Work Studio's "Fixture Design" Solutions Enhancing the value of brands, products, and services at retail with beautifully functional fixtures that resonate with consumer sensibilities. 【 Design 】 Unique, sophisticated design that stands out. 【 Function 】 Unique, sophisticated functional beauty that stands out. 【 Quality 】 Unparalleled sense of high quality that stands out. Three Things That "Optimal Fixtures" Change 【 "Brand Value" Increases 】 "Optimal fixtures" have the effect of enhancing a company's brand value. 【 "Product Value" Increases 】 "Optimal fixtures" have the effect of enhancing the value of the displayed products. 【 "Consumer Impression" Increases 】 "Optimal fixtures" unconsciously elevate the perceived value of the brand and products among consumers, positively influencing purchasing behavior.