"Emotional Design" that expresses and commercializes subjective value is a laborious work written systematically and clearly, pouring all the author's knowledge into it.
■Publication Date: September 2018 ■Price: 32,000 yen (excluding tax) ■Format: B5 size, 384 pages ■Publisher: NTS Co., Ltd. ■ISBN: 978-4-86043-569-1 ■Author: Katsuo Inoue
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Part 1: Affective Design Chapter 1: Affective Engineering and Design Chapter 2: Methods of Affective Design Chapter 3: Rough Sets and Interval Analysis Chapter 4: Case Studies in Affective Design Part 2: Affective Interface Design Chapter 1: Hierarchical Relationships of Interfaces Chapter 2: Development Process of Interface Design Chapter 3: Cognitive Models of Interfaces Chapter 4: Usability and Utility Chapter 5: Rapid Prototyping Techniques Chapter 6: Operational Terms and Voice Interfaces Chapter 7: Designs That Appear Easy to Use Chapter 8: Affective Interface Design Chapter 9: Interface Design That Feels Enjoyable Part 3: Affective Design Marketing Chapter 1: Design and Marketing Chapter 2: Product-Centric Design Marketing Chapter 3: Customer-Centric Design Marketing Chapter 4: Human-Centric Design Marketing Chapter 5: Affective Marketing Research and Design Appendix: How to Obtain Programs for Introduction Methods and Related Sites
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32,000 yen plus tax
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P2
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P2
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Katsuo Inoue (Current) Research Advisor at Holon Create Co., Ltd. (Former) Professor at Hiroshima International University, Faculty of Psychological Science (Former) Head of Interface Design Department at Mitsubishi Electric Corporation Design Research Institute Ph.D. (Engineering), Certified Ergonomics Specialist / Certified Social Researcher Honorary Member of the Japan Society for Design Studies, Director of the Japan Society of Kansei Engineering Received the Japan Society for Design Studies Research Encouragement Award in 1996 Received the Kanto Region Invention Award Encouragement Prize in 2003 Received the Japan Society of Kansei Engineering Publishing Award in 2004 and 2005 Received the Japan Society for Fuzzy Theory and Intelligent Systems Writing Award in 2005 Published numerous works including "Design and Kansei" and "Applications of Rough Sets in Kansei Engineering."
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