Eye tracking from the eye tracker, arousal level measured by GSR, facial expression analysis from camera images, and synchronized measurement of brain activity using an EEG!
CAPTIV Neurolab is a system that combines sensors related to behavioral analysis with powerful analytical software. It visualizes and quantifies data obtained from GSR, facial expression estimation, eye tracking, and EEG measurements, outputting it in formats such as gaze plots, heat maps, histograms, and graphs. The visual stimuli that can be set include still images, videos, and screen recordings of websites. From test preparation to data analysis, it can be used easily by anyone with just a few steps.
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basic information
[Available Sensors] ◆GSR Sensor We use TEA's GSR sensor. It measures electrical activity on the skin's surface to capture emotional responses. ◆Facial Expression Estimation We use a standard web camera. It represents key indicators for understanding customer reactions. ◆Eye Tracker We measure the gaze data of subjects using the Tobii Pro eye tracker. Neurolab supports Tobii Pro's non-contact/glasses-type eye tracker. ◆EEG Measurement We measure the brain activity of subjects using an EEG device. It can estimate cognitive load, engagement, fatigue, and stress parameters.
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Applications/Examples of results
[Purpose] ◆Marketing For branding to enhance product appeal and achieve differentiation. ◆Usability Evaluation For improvements in UX/UI and online services. ◆Game Evaluation For research on users engaged in gameplay. ◆Psychology For observing the behavior, personality, and social behavior within groups of subjects.
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CreaAct handles unique sensors that support cutting-edge technology around the world. We offer a wide variety of sensors, including pressure sensors, biosensors, IMUs, eye tracking, and EEG measurement, which are utilized by many researchers and in development settings. We will propose the optimal system tailored to your research or development theme, as well as your budget. Please feel free to contact us.
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