Contentserv publishes PIM implementation case study, centralizing over 5,500 products from Mitutoyo and significantly improving time-to-market by integrating with the website.
Contentserv Co., Ltd., a global leader in Product Information Management (PIM) solutions, and EXA Co., Ltd., an implementation support partner, have published a case study on the introduction of PIM at Mitutoyo Corporation, a leading manufacturer of precision measuring instruments.
Mitutoyo handles over 5,500 types of products, making it one of the top players in the industry. However, the management of information for these products through IT systems had hardly progressed, and sales activities were still conducted using paper catalogs. There was a growing demand from overseas offices and sales agents promoting e-commerce for product information to be provided in data format, but it was not possible to meet this demand under the current circumstances. In response, the Global Marketing Headquarters initiated a department-led effort to gather information and implement PIM.
As a result of this initiative, Mitutoyo has eliminated the time lag of 2 to 3 months that was previously required to publish information on new products on their traditional website, significantly improving the speed of market entry. Furthermore, it has sparked a transformation in awareness across the entire company and increased motivation towards digital transformation (DX). Please follow the URL to view the case study.

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As the decrease in events that were opportunities to acquire new customers and prospects significantly impacts sales and marketing activities, a system that enables efficient sales activities even during telework, along with website renewal and digital marketing for customer acquisition and communication utilizing MA, has become an essential means. How are advanced companies addressing this? Please take a look at Mitutoyo's case.




