"Here too!" We have published a page introducing examples of lightning rod PDCE installations! [*Video available*]

Introducing a case of implementing a lightning suppression system at the Great Buddha of Amida (Ushiku City, Ibaraki Prefecture) in a video!

We are introducing examples of PDCE lightning rods in a video. Higashi Honganji Temple (Taito Ward, Tokyo), the head temple of the Jodo Shinshu Higashi Honganji sect, has implemented a lightning suppression system to protect the Great Buddha of Amida (located in Ushiku City, Ibaraki Prefecture) from lightning strikes. As climate warming progresses and the frequency of lightning strikes increases, we have implemented additional safety measures for our visitors. [Installation Examples] ■ Great Buddha of Amida (Ushiku City, Ibaraki Prefecture) ■ Lightning suppression system implemented *For more details, please refer to the PDF document or feel free to contact us.

• Lightning protection

Introducing a video of the installation of a lightning rod for lightning strike suppression on a deep Earth exploration vessel!

We have delivered lightning protection rods for lightning suppression to the deep-sea exploration vessel "Chikyu," owned by the Japan Agency for Marine-Earth Science and Technology. The PDCE lightning rod, installed on a 120m tall derrick, forms a barrier that completely covers the vessel (length 210m), preventing lightning strikes within its range. This ensures that "Chikyu" is always protected from lightning strikes, no matter where it conducts research on Earth. [Installation Example] ■ Deep-sea exploration vessel "Chikyu" ■ Delivered lightning protection rods ■ Installed on a 120m tall derrick *For more details, please refer to the PDF document or feel free to contact us.

• Lightning protection

A lightning rod with a reverse-thinking mechanism designed to avoid lightning strikes, preventing lightning damage in advance.

Our lightning rod "PDCE" is different from the typical "lightning rods that generate upward leaders"; it is equipped with a mechanism to "avoid the lightning strike itself." We are currently offering a collection of case studies with photos and performance data. 【Examples of Use】 <Transportation> ◎ Airport facilities (radar antennas, ILS antennas, apron lighting, hangars, aviation fuel storage facilities) ◎ Port facilities (gantry cranes) ◎ Railways (signal stations, substations, level crossings) ◎ Roads (lighting in service areas and parking areas) <Buildings> ◎ Hospitals ◎ Offices, hotels, apartments ◎ Data centers ◎ Factories ◎ Golf courses ◎ Wooden structures <Open Areas> ◎ Schoolyards, sports fields ◎ Amusement parks, baseball fields <Others> ◎ Wireless antennas (fishing radio, mobile phone base stations, broadcasting stations, emergency disaster prevention radio) ◎ Outdoor surveillance cameras ◎ Energy and chemical industries ◎ Vessels *Please view from <Download>.

• Lightning protection

Preventing lightning damage in advance with a "lightning prevention mechanism" that differs from conventional lightning rods. Compliant with JIS A 4201/JIS Z 9290. *Case study collection available.

We are currently offering "manga" and "case materials" that introduce the benefits of the PDCE lightning ball! Please check them out from the <download> link. Conventional lightning rods attract lightning, which poses a risk of equipment failure due to lightning currents flowing through buildings. Our "PDCE lightning ball" is a lightning rod with a reverse-thinking mechanism designed to "avoid lightning strikes themselves." It gathers the same charge as lightning at the top of the lightning rod, preventing the generation of "welcoming discharges" that would attract lightning, thus avoiding strikes. 【Over 100 units used in the Tokyo Olympics - More than 4,000 units nationwide】 Used by major railways, highways, the Self-Defense Forces, chemical complexes, data centers, broadcasting stations, mobile base stations, renewable energy power plants, fire stations, disaster prevention facilities, outdoor sports facilities, golf courses, temples and shrines, schools, outdoor live venues, outdoor digital signage, condominiums, single-family homes, and more. 【Features of the PDCE lightning ball】 ■ Can be used as a "receiving part" under the Building Standards Act ■ Can be installed by replacing conventional pointed lightning rods with PDCE lightning balls ■ Domestic dedicated factory - Quick response to options based on needs ■ If damaged by a direct lightning strike, free replacement for up to 10 years from installation.

• Lightning protection

New lightning strike countermeasures! Lightning rods that suppress lightning strikes.

The "PDCE" is a lightning rod that suppresses lightning strikes by generating a negative electrode at the top of the building, completely opposite to the conventional lightning rod concept, and preventing discharge from this lightning rod. Since it utilizes charges induced in the ground, no power supply is required. Additionally, it complies with building codes and can replace traditional lightning rods. 【Features】 ■ No power supply required ■ Minimal maintenance costs and effort ■ Complies with building codes ■ Over 3,300 units installed in Japan *For more details, please download the PDF or feel free to contact us.

• Lightning protection

[To the owners of parking lots and parking lot construction companies] "I'm worried about not colliding with pedestrians when leaving the parking lot in my car..." Among vehicle entrances to parking lots, stores, residences, and factories, those particularly facing sidewalks or roadways are expected to pose risks of dangerous incidents such as collisions with pedestrians or between vehicles. To alleviate such concerns, Hotron proposes a [Departure Warning Sensor] that detects vehicle departures using various sensors and alerts the surroundings with LED lights and buzzers. The device consists of a simple configuration of "Sensor" + "Controller" + "Switching Power Supply (24V)" + "LED Rotating Light." *Please note that a separate control panel including the controller and switching power supply (24V) is required when using the departure warning system. *We kindly ask customers to arrange for the switching power supply (24V), LED rotating light, control panel, circuit breakers, etc. Since it can be retrofitted, it can also be used for existing parking lot entrances. We hope this will contribute to safer vehicle passage for everyone. ◎ For more details, please contact us or download the catalog.

The "HA-T Series" is an energy-saving automatic door sensor that opens only for those who want to enter, whether on a busy street or in a narrow passageway. The automatic door opens simply by bringing your hand close, addressing hygiene concerns even in facilities used by a large number of people. Depending on the application and installation location, you can choose between "Non-vision Mount Type/HA-T401" and "Non-vision Built-in Type/HA-T520." 【Recommended for such places!】 ☑ Entrance facing a busy passageway ☑ Presence of counters or signs near the door ☑ Buildings facing narrow passageways ☑ Buildings that prioritize aesthetics ☑ Hospitals and facilities that consider hygiene ☑ Large facilities with many doors 【Features】 ● Adaptable to various door types with four detection spot settings ● Reduces unnecessary opening and closing to minimize power consumption, contributing to energy-saving effects ● Equipped with a light touch function, allowing the door to open and close simply by waving your hand, ensuring hygiene ● Can also be used as a wide detection range non-vision infrared sensor ◎ For more details, please download the materials or contact us.

SBS Marketing Co., Ltd., which provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector based on practical experience in support companies and business companies, has published a page titled "Is 'Increasing Existing Customer Loyalty Leads to Business Growth' a Mistake!? 'Double Jeopardy Law'" on September 9, 2025 (Tuesday). The "Double Jeopardy Law" shows that brands with low market penetration tend to have lower purchase frequency. The page explains the mechanisms behind this phenomenon, examples of increased market penetration, and methods for medium and small enterprises to enhance their penetration rates! (Page Overview: Excerpts) ■ What is the "Double Jeopardy Law"? ■ What can be done to "increase penetration rates" in the market? ■ Successful cases of increasing "penetration rates" in the market ■ Techniques for medium and small enterprises to "increase market penetration rates" ■ Insights suggested by the "Double Jeopardy Law" (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/double-jeopardy-2025-09/

The "HM-S6" is an embedded park sensor that detects vehicles through changes in magnetic flux and responds to various situations from passing to stationary vehicles. It can be used for the opening and closing of input doors at waste treatment plants, as well as for gates that vehicles pass through and outdoor parking applications. It can also be installed on rebar and steel plates. 【Features】 ■ Resistant to the effects of natural environments such as rain, snow, temperature changes, and geomagnetism ■ Protection rating IP68 reduces the risk of water ingress ■ Ten times the load capacity compared to conventional embedded park sensors (based on our comparison) ■ Can distinguish between vehicles even when they pass continuously ■ Can be installed on rebar and steel plates *For more details, please refer to the PDF document or feel free to contact us.

We will be exhibiting at the 2025 Autumn Conference of the Japan Society of Fisheries Science, a public interest incorporated association. We will showcase examples such as fishery environment monitoring, distribution surveys of sea urchins, which are one of the causes of coastal degradation, and the underwater time-lapse cameras that are active in monitoring damage in aquaculture sites. Additionally, we will introduce kits for collecting dead fish in aquaculture sites and sediment sampling kits that can be attached to underwater drones. Please feel free to ask the booth staff about new graduate recruitment and mid-career hiring for the 2027 fiscal year. We look forward to seeing you there. Date: September 24 (Wednesday) to September 27 (Saturday), 2025 Location: Hiroshima University, Higashi-Hiroshima Campus, Faculty of Biological Production (Higashi-Hiroshima City, Hiroshima Prefecture)