Is a legal representative not required for product shipments within the EU?

We provide comprehensive support for obtaining CE marking for products aimed at the EU market. We assist in ensuring smooth product distribution!

Our company provides services to assist with various responses related to the CE marking system. To distribute or use Japanese products in the EU market, it is necessary to comply with the CE marking system. The CE marking system involves conducting a conformity assessment of the product in accordance with the regulations of the European Commission before the product is placed on the market, and displaying the CE mark on the product itself, as well as its packaging and instruction manuals, if it meets the requirements. Specific responses include selecting the directives and standards applicable to the product, conducting conformity assessments, and creating and translating technical documents, instruction manuals, and service manuals. We assist or act on behalf of clients in selecting the applicable directives and standards, conducting risk analysis for the product, creating and translating technical documents, instruction manuals, and service manuals, preparing declarations of conformity, and establishing systems for post-market surveillance of the product. We also provide services for legal representation within the EU, which is necessary for CE marking. *For more details, please contact us or download our catalog.*

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Japan is one of the top 10 countries in the world with frequent earthquakes. The 2020 White Paper on Land, Infrastructure, Transport and Tourism has also reported an increase in the probability of major earthquakes occurring. Regarding the Nankai Trough earthquake, the probability of an earthquake with a magnitude of 8 to 9 occurring within the next 30 years is estimated to be 70 to 80%. At Hotron, we recommend the introduction of seismic devices for earthquake countermeasures in buildings and equipment. The seismic device 'HK-2' is a product that automatically performs various controls that have been pre-set when it detects strong shaking equivalent to a seismic intensity of 5 lower or higher. For example, it can automatically execute actions such as: "Open automatic doors and gates to secure evacuation routes and access for emergency vehicles" "Transmit signals to the control room and stop facility equipment" "Unlock the keys to locked lockers" "Automatically play voice guidance" For more details, please download the materials or contact us.

The "HA-T Series" is an energy-saving automatic door sensor that opens only for those who want to enter, whether on a busy street or in a narrow passageway. The automatic door opens simply by bringing your hand close, addressing hygiene concerns even in facilities used by a large number of people. Depending on the application and installation location, you can choose between "Non-vision Mount Type/HA-T401" and "Non-vision Built-in Type/HA-T520." 【Recommended for such places!】 ☑ Entrance facing a busy passageway ☑ Presence of counters or signs near the door ☑ Buildings facing narrow passageways ☑ Buildings that prioritize aesthetics ☑ Hospitals and facilities that consider hygiene ☑ Large facilities with many doors 【Features】 ● Adaptable to various door types with four detection spot settings ● Reduces unnecessary opening and closing to minimize power consumption, contributing to energy-saving effects ● Equipped with a light touch function, allowing the door to open and close simply by waving your hand, ensuring hygiene ● Can also be used as a wide detection range non-vision infrared sensor ◎ For more details, please download the materials or contact us.

[To the owners of parking lots and parking lot construction companies] "I am worried about the possibility of colliding with pedestrians when exiting the parking lot..." Among vehicle entrances to parking lots, stores, residences, and factories, those particularly facing sidewalks or roadways are expected to pose risks of dangerous incidents such as pedestrian collisions and vehicle-to-vehicle accidents. To alleviate such concerns, Hotron proposes a [Vehicle Exit Warning Sensor] that detects vehicle departures at various sites and alerts the surrounding area with LED lights and buzzers. The system consists of a simple configuration of "Sensor" + "Controller" + "Switching Power Supply (24V)" + "LED Rotating Light." *When using the exit warning system, we kindly ask that you arrange for the switching power supply (24V), LED rotating light, control panel, circuit breaker, etc. Since it can be retrofitted, it can also be used for existing parking lot entrances. [Contents Included] ○ Exit Warning System Configuration ○ Comparison Table of Exit Warning Sensors ○ Four Modes ○ Wide Range of Applications ○ Customer Feedback ○ Appearance Diagram / Specifications ◎ For more details, please contact us or download the catalog.

Hotron, which manufactures and sells sensors, provides bed exit sensors for hospitals, nursing, and care facilities. Hotron offers easy-to-understand video guidance on how to use bed exit sensors wirelessly and how to set up device connections! ▼ Video Manual (YouTube) https://www.youtube.com/playlist?list=PLNVA4mTrZDqtJa6MfFRZQxwtfCSnAfxVy 【Bed Exit Sensors】 ○ Non-contact infrared sensor, simply place it - Pole-kun HB-H1 ○ Mat sensor, foldable thin mat - Mat-kun HB-UST ○ Body movement call - Ugo-kun HB-TV3 ○ Body movement call for wheelchairs - Ayumi-chan HB-WTV3 【Options】 ○ Nurse call linked wireless set - Wireless set (transmitter/receiver) HB-RS/HB-RJ ◎ For more information about the products, please contact us or download the catalog.

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On February 10, 2026 (Tuesday), they published a page titled "What is the true nature of 'nice people who are exhausting to interact with'? 'Covert Aggression.'" 'Covert Aggression' refers to behaviors that harm others while pretending to be a 'good person,' as well as aggressive tendencies and personality traits that attempt to manipulate others subtly. The page explains relevant cases, characteristics, causes for falling into this behavior, and ways to cope with it. (Page Overview: Excerpts) ■ What is 'Covert Aggression'? ■ Cases that fall under 'Covert Aggression' ■ Characteristics of 'Covert Aggression' ■ Why do people fall into 'Covert Aggression'? ■ Coping strategies for 'Covert Aggression' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/covert-aggression-2026-02/