AccuNotify demonstrates a behavior rate approximately four times higher than QR codes at retail locations.
VitaNet conducted a monitoring survey comparing AccuNotify and QR codes in physical stores of domestic retail chains, confirming a difference of about four times based on observed values, with an action rate of 85.7% for AccuNotify and 21.4% for QR codes. AccuNotify can measure visits to the target area as impressions and notification taps as CTR, allowing for the evaluation and improvement of customer touchpoints in physical stores and OOH in the same way as digital advertising, thus transforming into "operational media."

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