The passenger flow at the airport has become a new advertising inventory.
VitaNet conducted a passenger information distribution using AccuNotify at Naha Airport as part of a demonstration project by the Okinawa General Bureau of the Ministry of Land, Infrastructure, Transport and Tourism. Information was notified to passengers' smartphones based on their location and timing, achieving a CTR of 14.9%, a user satisfaction rating of 4.77 out of 5, and a system operational rate of 100%. This demonstrated the potential to utilize the airport's passenger flow as a new digital customer touchpoint and advertising medium that allows for measurable effectiveness.

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Report on the results of the demonstration experiment at Naha Airport.



