Successful identification of the origin of sake! Using biotechnology, we can pinpoint 'when and where it was produced.' A new technology to protect consumers and Japanese manufacturers from counterfeit sake sold overseas.

Improving the reliability of hometown tax! Preventing the misrepresentation of the production areas of export Shine Muscat grapes and cherries! Identifying production areas that cannot be determined by DNA through chemical methods!

Our company provides scientific origin identification that enables proof of "place of origin and manufacturing" which is difficult to achieve through DNA testing as a measure to prevent food fraud. The "Origin Certification" is an innovative technology that analyzes trace metals and isotopes contained in products to identify their origin. Amid a series of food fraud incidents involving high-end fruit exports such as Shine Muscat and cherries, this technology serves as a decisive factor for origin certification. Even if DNA is stolen and production occurs overseas, it can be scientifically proven whether the product was truly grown in Japan. This helps protect brand value and contributes to increased reliability in exports and domestic sales. 【Target Items】 ■ Horticultural products (Shine Muscat, cherries) ■ Fruit wines and seafood ■ Critical minerals and strategic minerals ■ Wagyu beef and eggs For more details, please refer to the PDF document or feel free to contact us.

• others

Statistics on the causes of corruption! Can be utilized in information insurance and QC.

"Traceability of Agricultural Products" is extremely important for ensuring food safety and for quickly identifying and addressing the causes in the event of a food incident. Information such as which farm the food was grown on, what fertilizers and pesticides were used, and how it was processed and transported can be tracked. Rather than promoting "deliciousness" overseas, it becomes possible to create a system where the more products are produced, the more they promote themselves. 【Issues that can be resolved (excerpt)】 ■ Returns and complaint handling ■ Reduction and negotiation of insurance premiums ■ Improvement of quality control (quality management at the producer level) ■ From small-scale to large-scale shipments ■ Cost reduction for labor through labeling on materials *For more details, please refer to the PDF document or feel free to contact us.

• Traceability

Through a difficult origin identification technique in DNA testing, even if the DNA of seedlings and Wagyu is stolen and cultivated, we scientifically prove whether it was truly raised in Japan.

We would like to introduce our anti-counterfeiting measures and verification service, "Proof of Origin," to prevent origin fraud. Intellectual property built by our predecessors is leaking abroad, resulting in a loss of national interests. By applying diamond origin certification technology, we digitize unique information from fields and sake breweries using scientific methods, enabling verification even from overseas. With origin certification technology that is difficult to achieve through DNA testing, we can scientifically prove whether seeds or Wagyu beef were truly raised in Japan, even if their DNA has been stolen and cultivated elsewhere. 【Features】 ■ Collect and fingerprint unique information such as soil and water from the production area ■ Identify the production region from parts of meat or vegetables ■ Apply diamond origin certification technology *For more details, please refer to the PDF document or feel free to contact us.

• Analysis and prediction system

Digitizing producer information! DX support with minimal burden on farmers, no smartphone or app required.

We would like to introduce our traceability system, "Agricultural and Fishery Traceability." By simply passing products through a conveyor, we digitize information about producers and contribute to identifying the causes of spoilage and resolving issues at export destinations. Additionally, we have released a video showcasing examples of service measures for the traceability system of export sweet potatoes provided at Tomakomai, one of Japan's largest sweet potato sorting facilities. We encourage you to watch it. 【Features】 ■ Digitizes information about producers by simply passing through a conveyor ■ Contributes to identifying causes of spoilage and resolving issues at export destinations ■ Reduces compensation and insurance costs arising from export troubles with Japanese agricultural products ■ Provides DX support with minimal burden on farmers, requiring no smartphones or apps *For more details, please feel free to contact us.

• Logistics and warehouse management systems

Information about what fertilizers and pesticides were used, as well as how they were processed and transported, can be tracked!

Traceability refers to a system that tracks the path a product or service takes and clarifies the processes by which it is made. For consumers, the benefits include the ability to know where a product comes from and how it was produced, which helps in confirming the safety and quality of the product. Additionally, for distribution stakeholders, the benefits include the ability to clearly identify the causes and responsibilities for issues such as spoilage during transportation, allowing for proper insurance and guarantees, and facilitating smooth transactions. [Benefits for Consumers] - The ability to know where a product comes from and how it was produced. - By providing information about producers, repurchase methods, and overseas agents, it enhances brand value and enables the product to "market itself." *For more details, please feel free to contact us.

• RFID/IC tags

As a measure to prevent origin fraud, companies can communicate any tampering as knowledge and scientific evidence based on verification evidence.

As a measure to prevent origin fraud, we would like to introduce an example of the measures taken by the Barramundi Farming Association to certify the origin of farmed barramundi. A hospitality group was claiming barramundi from a specific Australian brand, but in reality, they were not cooking or selling barramundi from that brand, leading to damage to their reputation due to differences in fish quality. The origin program allows for verification when barramundi sold in markets, retail stores, and hospitality facilities is claimed to come from specific farms. [Summary of Measures] ■ Issues - Imported barramundi misrepresented as Australian barramundi - Damage to reputation due to differences in fish quality ■ Results - Evidence of verification allows for any tampering to be communicated as knowledge and scientific proof *For more details, please refer to the PDF document or feel free to contact us.

• Analysis and prediction system

Measures to prevent misrepresentation of origin assert the origins of various oysters! Unique scientific fingerprints are identified for each lease/growing bay.

As a measure to prevent origin fraud, we would like to introduce an example of a joint effort between the Tasmanian government and the Tasmanian Oyster Company to certify the origin of oysters. The objective is to verify the digital tracking platform created by the Tasmanian state government. Oysters are often mixed or substituted throughout the supply chain, and by claiming a specific origin, a premium can be added, resulting in higher selling prices for consumers. The origin program allows for 100% classification of the sample's origin and 100% mutual verification, enabling tracking back to the bay of origin. For individual leases within a single bay, this can be done with 98% accuracy. [Summary of Measures (Partial)] ■Challenges - Mixing/substitution often occurs throughout the supply chain - Claiming a specific origin can lead to a premium and increased selling prices - The emergence of substitutes may result in potential revenue loss due to quality and flavor issues *For more details, please refer to the PDF document or feel free to contact us.

• Analysis and prediction system

Decline in sales and trust! A case providing scientific evidence for counterfeit investigations as a measure to prevent origin fraud.

As a measure to prevent origin fraud, we would like to introduce an example of the origin certification of Tasmanian cherries conducted by Reid Fruits. The company faced the problem of malicious actors attempting to exploit both its brand and the premium prices it commands in the market. Techniques have been used to imitate brand packaging and replace it with lower-quality cherries. In response, cherries labeled as being from the company are analyzed in export markets to verify the claims of origin. The introduction of this technology has provided the ability to scientifically verify the provenance and authenticity of the company's products in overseas markets. [Summary of Measures (Partial)] ■ Challenges - Product substitution, mislabeling, and fraud in export markets - Decrease in sales and trust ■ Results - Tracing and verifying Reid Fruits cherries from origin to production farm within the market *For more details, please refer to the PDF document or feel free to contact us.

• Analysis and prediction system

Verification of sustainability certification as a measure to prevent origin fraud! A case study on building reliability and transparency in the supply chain.

As a measure to prevent origin fraud, we would like to introduce an example of measures taken by SCS Global for diamond origin certification. In the verification of SCS-007 sustainability certification for lab-grown diamonds, we verify not only the producers of lab-grown diamonds but also the reaction furnaces where the diamonds were manufactured. It is possible to analyze both natural diamonds and lab-grown diamonds using our technology. We can trace the diamonds from the producers who grew them in the lab to the reaction furnaces where they were manufactured. [Overview of Measures (Partial)] ■ Issue: Verification of SCS-007 sustainability certification for lab-grown diamonds ■ Results - Verification up to the reaction furnaces where the diamonds were manufactured - Building reliability and transparency in the supply chain *For more details, please refer to the PDF document or feel free to contact us.

• Analysis and prediction system

Imported shrimp mistakenly labeled as domestic shrimp! A case of verifying whether it is Australian or imported as a measure to prevent origin fraud.

As a measure to prevent origin fraud, we will introduce an example of a countermeasure implemented by the Australian Council of Prawn Fisheries, which involves the certification of the origin of wild-caught shrimp. There have been cases where domestic shrimp were substituted with imported shrimp and falsely marketed as domestic, leading to sales at high prices to consumers. Additionally, there have been instances where domestic shrimp were mixed or diluted with imported shrimp and sold as domestic. Wild-caught tiger prawns are captured in specific geographical locations (fishing areas authorized by catch quotas) and undergo trace element analysis. By constructing a reference database using trace element data and matching samples, it is possible to verify whether the shrimp is of Australian origin or imported. [Summary of Countermeasure Examples (Partial)] ■ Issues - There have been cases of origin fraud where products were sold to consumers at high prices. - Instances of mixing or diluting imported shrimp and selling them as domestic have occurred. - Due to the inability to determine whether the shrimp is domestic or not, trust and demand for domestic shrimp are undermined. - Impact on the reputation regarding the taste and quality of domestic wild shrimp. - Decrease in income for domestic shrimp fishers (and related parties). *For more details, please refer to the PDF document or feel free to contact us.

• Analysis and prediction system

Maximizing the value of licensed varieties as a measure to prevent origin fraud! A case that can be scientifically proven.

As a measure to prevent origin fraud, we would like to introduce an example of the measures taken by WA Farm Direct to protect the apple brand "Bravo" through origin certification. Since the apples of this brand are high-end products, there is a possibility of counterfeit products appearing in both domestic and international markets, and there was also a risk of unauthorized producers growing them illegally. By conducting origin certification, the value of the licensed variety can be maximized, and by distinguishing between apples from licensed farms and those that are not, the licensing organization can scientifically prove the authenticity. [Summary of Measures (Partial)] ■ Issues - There is a possibility of counterfeit products appearing in domestic and international markets. - There is a risk of unauthorized producers growing them illegally. ■ Results - Maximized value of licensed varieties, with the licensing organization able to provide scientific proof. - Increased consumer trust and brand value globally. *For more details, please refer to the PDF document or feel free to contact us.

• Analysis and prediction system

Measures to prevent origin fraud have had a significant impact on the revenue of Ukraine's wheat industry! There are cases where it has become possible to verify the origin of grains.

As a measure to prevent origin fraud, the UK government has introduced examples of measures for certifying the origin of grains from Ukraine and Russia. It has been revealed that the Russian military owns Ukrainian grains and exports them to various countries. Ukrainian grains have been mixed and diluted with Russian grains and sold as Russian origin. Through origin certification, it has become possible to verify grains shipped from neighboring countries, including Ukraine and Russia, allowing for the distinction between Ukrainian and Russian origins. [Summary of Measures (Partial)] ■ Issues - The Russian military owns Ukrainian grains and exports them to various countries. - Ukrainian grains are being sold as Russian origin. ■ Achievements - It has become possible to verify grains shipped from neighboring countries. - It has become possible to distinguish between Ukrainian and Russian origins. *For more details, please refer to the PDF document or feel free to contact us.

• Analysis and prediction system

Scientific origin certification technology to prevent food fraud incidents such as Shine Muscat grapes and cherries! It can also certify the origin of ingredients in processed foods, which is difficult with DNA testing!

The "Origin Certification Seal" we provide is a system for origin certification and verification that can be utilized as a measure to prevent food fraud. In recent years, there have been numerous food fraud incidents related to the labeling of processed foods as "produced in ●●," including high-end fruits such as Shine Muscat grapes and cherries, raising concerns about the reliability of hometown tax return gifts and export products. The "Origin Certification Seal" applies diamond origin appraisal technology to scientifically data-ify the unique information of fields and sake breweries. It can be verified in export destinations and overseas markets, making it a powerful tool for preventing food fraud and certifying origin. It protects the brand value of hometown tax return gifts and export products, allowing for confident product development. 【Features】 ■ Collecting soil and water from the production area to "fingerprint" and identify the origin ■ Capable of certifying the origin of meat, vegetables, and fruits (such as Shine Muscat grapes and cherries) ■ Unique system utilizing diamond origin appraisal technology For more details, please refer to the PDF document or feel free to contact us.

• Analysis and prediction system

Hotron Inc. has launched its new product, the "Vehicle Count Sensor CCS3"! This product is a ceiling-mounted sensor that combines infrared and radar technology. It reliably detects vehicles in both directions with a single unit, accommodating traffic during congestion and vehicle passing, thus achieving efficient occupancy management in large parking lots. Additionally, it can be utilized for exit warning purposes in addition to vehicle counting, contributing to the safe and smooth operation of parking facilities. 'Features' - Improved detection performance against changes in road surface during rainy weather by using both infrared and radar. - Equipped with IP67 waterproof and dustproof performance, making it effective even in salt damage areas. - Various settings can be configured from a dedicated app (for Android devices), with current settings easily visible at a glance. - The base dimensions are the same as the previous model "CCS2," allowing for smooth replacement of existing equipment. *For more details, please refer to the product information, catalog download, or contact us.*

Recently, Intertek Certification AB, the Swedish subsidiary of Intertek, has been accredited by the Swedish national accreditation body Swedac as a verification body for the EU Carbon Border Adjustment Mechanism (CBAM). According to Swedac's announcement, this is the first CBAM accreditation for a verification body in Sweden. This accreditation covers six sectors: cement, steel, aluminum, fertilizers, hydrogen, and electricity, and Intertek Certification AB will provide third-party verification services for embedded emissions associated with the manufacturing of CBAM-covered products based on the scope of accreditation. CBAM is a system that reflects the carbon price on greenhouse gas emissions associated with the manufacturing of certain products imported into the EU, requiring targeted companies to properly calculate and report their greenhouse gas emissions data and comply with third-party verification. Intertek Certification Co., Ltd. supports CBAM compliance in collaboration with accredited entities and global expert teams as the contact point in Japan. If you have any inquiries regarding third-party verification or related services, please feel free to contact us.

We have introduced Majesta Fragrance to a large host club located in Kabukicho, enhancing the atmosphere with scent throughout the establishment. We support the creation of a welcoming space for customers by providing fragrances that match the luxurious ambiance of the interior. **Benefits of Incorporating Scent in Host Clubs** Creating a Memorable Space Scent is deeply connected to human memory and emotions. By incorporating fragrances that align with the store's atmosphere, we can create an impressive environment that makes customers feel, "I want to come back to this space." Enhancing Luxury and Brand Image From the entrance to the floor, the entire establishment is enhanced with high-quality scents. By paying attention to fragrance as well as interior design and lighting, we highlight the glamour and luxury unique to host clubs. Majesta Fragrance has a proven track record of being implemented in various nightlife businesses, including host clubs, cabarets, lounges, clubs, bars, and girls' bars. Please feel free to consult us, starting with a free trial installation.

On October 23, 2026, Brent crude oil futures closed at \$116.72 per barrel. Considering the situation in the Middle East and transportation risks, we introduce points for reviewing the procurement and costs of cleaning agents in our HP article. It is important to check not only the purchase price of thinners and parts cleaners but also the usage amount, working hours, and waste liquid disposal costs. The article provides guidance on how to evaluate the water-based cleaning agent SEA’S7 as an alternative candidate, as well as the application page for tool and jig cleaning. You can consider switching from processes that can be changed by comparing the impact on materials, cleaning quality, rinsing and drying, and compatibility with subsequent processes. The effectiveness and cost vary depending on usage conditions. Please feel free to consult us about comparative testing. For more details, click here (read the HP article) https://www.7seven7.jp/news/oilreplacement-261025/

Based on practical experience in support companies and business companies, SBS Marketing Co., Ltd. provides consulting services related to marketing, sales promotion, and customer acquisition primarily in the BtoB (business-to-business) sector. On October 22, 2026 (Thursday), they published a page titled "Does Consumption Behavior Change Due to Influence from Others!? 'Demonstration Effect'." The 'Demonstration Effect' refers to how one's consumption behavior can change due to the influence of others' consumption behavior. The page explains the mechanisms behind this phenomenon, its differences from similar concepts, examples of its application, and precautions to take when utilizing it. (Page Overview: Excerpts) ■ What is the 'Demonstration Effect'? ■ Mechanisms behind the occurrence of the 'Demonstration Effect' ■ Differences between the 'Demonstration Effect' and similar concepts ■ Examples of utilizing the 'Demonstration Effect' ■ Precautions when utilizing the 'Demonstration Effect' (DL content only) ▼ For more details, please visit this page. https://sbsmarketing.co.jp/blog/demonstration-effect-2026-10/