Contentserv announces the results of the "Awareness Survey on After-Sales Service Business in BtoB Manufacturing" - Many companies recognize "maximizing LTV" as an important management issue, and respond that "sales of parts and other BtoB commerce" and "providing always up-to-date information" are important measures.

As the business model shifts from a sell-out type to a subscription type, the importance of after-sales service and field service is increasing even more.
Contentserv, a cloud service provider for PIM, conducted a survey to clarify the measures that should be taken to maximize LTV.
The results revealed that many executives and managers in B2B manufacturing recognize "maximizing LTV" as an important management issue. On the other hand, the processes and systems for the "post-sale" phase continue to rely on traditional frameworks, and many companies face challenges related to product knowledge, expertise, and information sharing.
To address the issues faced by after-sales service, an increasing number of companies are planning to revamp their field service systems and support portals. However, this has also highlighted the problems of scattered product information and parts information that have not been organized alongside these efforts.
■ The survey report can be found here:
https://www.contentserv.com/ja/reports-and-surveys/state-of-after-sales-service-in-b2b-manufacturing

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Contentserv, a cloud service provider for Product Information Management (PIM), conducted an "Awareness Survey on After-Sales Service Business in B2B Manufacturing" targeting 109 executives and officers in the B2B manufacturing industry.
The survey revealed that many executives and officers in B2B manufacturing recognize "maximizing LTV" as an important management issue.