[Online Free Webinar] Three Common Knowledge You Should Know to Succeed in Marketing Strategies Using Product Data ~PIM 101 Basic Course Session 1: Centralized Information Management is Not the Goal~

This webinar is a Contentserv PIM 101 Masterclass that explains three concepts and methodologies indicated by insights from Product Information Management (PIM) to successfully leverage product data for marketing strategies. In the first session of the foundational course, we will explain how to utilize the features of Contentserv PIM, rather than just managing information centrally.
<Participant Feedback>
- I was able to understand the basics of PIM.
- It was very helpful regarding data utilization.
- The basic explanation of data management was easy to understand.
<Main Topics>
- Basic functions of PIM for centralized management of product data.
- Intuitive and rational attribute inheritance features.
- How to utilize data for promotional materials such as PDFs, PowerPoint presentations, and print media.
- How to utilize data for websites and e-commerce platforms.
<Recommended for>
- Those involved in product planning, sales, and marketing in manufacturing and retail.
- Those considering the use of PIM in sales and marketing.
- Those facing challenges in managing product information and strategic utilization.
<Speaker>
Tetsuya Kosuge
Sales Manager, Contentserv Inc.

Date and time | Wednesday, Feb 14, 2024 10:30 AM ~ 11:00 AM |
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Entry fee | Free |
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