Growth DX List of Products and Services

Recently, Account-Based Marketing (ABM) has gained attention as a means to achieve continuous business growth. In this article, we will explain the concept of ABM, the types of companies that should engage in it, how to approach it, available technologies (tools), potential pitfalls, and more. This content is designed to be helpful for individuals at various stages, whether you want to start ABM but don’t know what to do, or you are already engaged but struggling to get it off the ground. Finally, we also provide useful content such as a checklist for ABM initiatives and a marketing strategy diagnosis to determine which initiatives your company should undertake, so please be sure to check it out. *You can view the detailed content of the column through the related links. For more information, feel free to contact us.*

Recently, there has been an increase in companies strategically developing mid-sized major enterprises, leading to a growing demand for the creation of account plans for each company. In this context, we often hear concerns about not knowing how to create an account plan or being unable to find the necessary information for its creation. In this article, we will explain how to create an account plan to help resolve these issues. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

Many companies are looking to promote an agency strategy (alliance strategy) as a means of expanding their business. However, it is also true that many companies face various challenges, such as "not knowing where to start," "not understanding what an agency strategy/agency measures are," "having agencies but not generating projects," and "not being able to increase the number of agencies." Therefore, this time we will thoroughly explain what an agency strategy (alliance strategy) is and how it should be promoted. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.

As a measure for business growth, the concept of Customer Success (CS), which has been discussed for some time, is now being recognized by an increasing number of companies as a new opportunity. In this article, we will comprehensively explain the background of why "Customer Sales" and "Customer Marketing," which are being discussed as new possibilities, are gaining attention, as well as an overview and the steps toward implementation. Companies aiming to realize a proactive CS organization are encouraged to take a look. *For more details on the column, please refer to the related links. Feel free to contact us for more information.

Acquiring business negotiations is essential for the growth of BtoB businesses, and one method to increase the number of negotiations is the "BDR (push-type sales strategy)." While BDR is often an area that is outsourced, many companies find themselves struggling to implement it successfully. In this article, we will explain why BDR strategies often fail and in what cases they succeed, based on our experience supporting over 200 companies. We encourage you to refer to this before embarking on BDR initiatives. *You can view the detailed content of the column through the related link. For more information, please feel free to contact us.*

As the importance of BtoB marketing increases, many companies face challenges such as "not knowing where to start" and "not seeing results even after implementing measures." In this article, Growth DX, which has supported over 200 BtoB companies, will systematically introduce the fundamental concepts of BtoB marketing that we have cultivated through practice, as well as specific measures that directly lead to results. As a special benefit for those who read this article, we have prepared useful content such as a "BtoB Marketing Measures Checklist," so please be sure to check it out. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.

In recent years, the diversification of online channels such as web advertising, SEO, and social media has made lead acquisition easier. However, on the other hand, the "value per lead" has been diminishing year by year, and an increasing number of companies are feeling challenges with declining conversion rates and order rates. As digital marketing matures, a structural problem has emerged where "quantity can be acquired, but quality does not follow." Leads acquired online are often at the information-gathering stage, and it is not uncommon for actual purchasing intent and decision-making authority to be unclear. *For more details on the column, please refer to the related link. For further inquiries, feel free to contact us.