グラビティーワン Company Profile

A strong brand cannot be born in a company where employees cannot speak about their own company.

■ The Mechanism of Branding as Understood by Gravity One Branding is a communication activity aimed at becoming a "chosen company." It includes not only messages directed at customers but also internal communications aimed at employee engagement. This is because it is not the management that creates value, but the employees on the ground. Whether each employee understands "what our company is" and "how we differ from other companies" significantly influences the power of the product itself and how advertising and public relations are conveyed. In this way, the structure that strengthens external value communication starting from employees' understanding is the "mechanism" of branding as conceived by Gravity One. Internal empathy leads to external choices. Designing that cycle is our area of support. ■ Features: How Gravity One Can Help We support corporate branding based on the following three areas. We can flexibly respond to your needs, from partial support to overall design. • Verbalization of corporate philosophy and business strategy • Internal communication to convey the philosophy to employees • External communication to convey value propositions