- Publication year : 2025
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In this seminar, I will talk about how to create an annual plan for BtoB digital marketing. For BtoB companies with multiple businesses or products, it is common to struggle with questions like, "Do our products or businesses align well with digital marketing?" and "Where should we start?" or "How can we confirm effectiveness and implement PDCA?" I will provide hints to help resolve these issues.
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Free membership registrationIn this seminar, we will discuss in detail how BtoB companies can create business opportunities using email (both MA and newsletter distribution tools are acceptable). We will cover five strategies to implement in newsletters, three KPIs, how to run the PDCA cycle, as well as specific examples and success stories of creating business opportunities.
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