エフエムディービー List of Products and Services

Our company offers direct mail services and data processing services, providing support as a total solution. The direct mail service is fully supported by dedicated personnel and business teams. We have a system that allows you to entrust everything from design to shipping, along with expertise in data consolidation and cleansing, achieving increased response rates and reduced costs. In addition to shipping data processing, our data processing service provides customer database maintenance and cleansing services. 【Direct Mail Service Details】 ■ Total Plan (from design to shipping) ■ Printing and Shipping Plan ■ Shipping Plan *For more details, please refer to the related links or feel free to contact us.

• Ad management and operations
• Email delivery system
• Database

By understanding aspects such as the type and thickness (weight) of paper and its intended use, we hope to provide insights that will allow for a slightly more specialized perspective on how information magazines, catalogs, and brochures are perceived, thereby enhancing the enjoyment of these materials. Coated paper is originally high-quality paper that has been coated with chemicals and subjected to strong pressure. This coating process gives the surface a glossy finish and a smooth texture. This type of paper is mainly used for brochures and catalogs where emphasis on photographs is desired. *For detailed content of the column, please refer to the related links. For more information, feel free to contact us.*

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I think the two most commonly known fonts are Mincho and Gothic. By deeply understanding the types and uses of fonts, you can create designs with high aesthetic value and production materials that enhance advertising effectiveness. In the case of DM (direct mail) that you want many people to read, what kind of font should you choose? I have summarized the fonts that are often used in DM. *You can view the detailed content of the column through the related links. For more information, please feel free to contact us.*

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You may have heard of offset printing and on-demand printing in the context of printing. Let me briefly introduce the characteristics and differences between the two printing methods. Offset printing is a printing method that uses a plate (a metal sheet). Ink is transferred from the plate to a roller called a blanket, and then the image is transferred from the blanket to the paper. *For more detailed information, you can view it through the related links. Please feel free to contact us for more details.*

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Regarding the "postal postcards (government-issued postcards)" sold by the post office, postcards that you create yourself or commercially available picture postcards are referred to as "private postcards." This time, I will introduce the rules regarding "private postcards." *For detailed information on the column, you can view it through the related links. For more details, please feel free to contact us.*

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Data consolidation, or "name matching," primarily refers to the process of merging duplicate data within a database. Direct mail shipping data may contain multiple entries for the same person, company, or delivery address. If multiple direct mail pieces are sent to the same address without consolidation, it can lead to unnecessary costs and negatively impact the recipient's perception, potentially resulting in complaints. The process of organizing and neatly consolidating such data is referred to as "name matching." In this article, we will introduce a part of the name matching process that our company conducts. *For more details, please refer to the related links. Feel free to contact us for further information.*

• Database

This time, we would like to introduce a data checking method to further improve the accuracy of name matching processing. Our company conducts various data checks to enhance data accuracy. By doing so, we can reduce the number of undelivered direct mails and further minimize unnecessary costs. For the shipment to safely reach the recipient, it is essential to have at least the three items: "postal code," "address," and "name." *For more details on the column, please refer to the related link. If you have any questions, feel free to contact us.

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DM is a strategy that can be delivered directly to customers, so the elements included and eye-catching design are important. First, let's clarify what you want to convey to the recipient, including the target audience, content, and purpose, before starting the production. Here, we will explain the elements that are good to include in DM production based on consumer purchasing psychology. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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What are the characteristics of an attractive direct mail (DM) that stands out and gets opened among many promotional materials? In Tip 1 for creating DMs that increase open rates, we explained the structure and elements based on purchasing psychology. To further enhance open rates, the presentation is also crucial. In the design section, I would like to explain four tips for creating eye-catching designs and effective layouts. *For more details on the column, please refer to the related links. Feel free to contact us for more information.*

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The greeting in direct mail (DM) is often the next thing that is seen after the recipient's name and the sender. It plays an important role in attracting the customer's interest and encouraging them to read the DM. Here, we will explain the key points of the greeting in DM. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.*

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Generally, there are four sizes of postcards used as direct mail (DM). Each size has its own advantages and disadvantages, so it is important to choose the appropriate size according to the purpose and use in order to carry out effective advertising. Here, we will explain the types of DM sizes and their usage scenarios. *For detailed content of the column, you can view it through the related links. Please feel free to contact us for more information.*

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For regular sales or customer attraction purposes, postcards are sufficient, but there are times when you want to differentiate a special announcement from other direct mail, even if it requires a larger budget. In such cases, "envelopes" are recommended. While delivering flyers or postcards directly conveys the content and intent straightforwardly, making it easy for interested individuals to understand, using "envelope format" is very effective when you want to "stand out from others" or "create a special atmosphere." Here, we will explain the types of envelope sizes and their usage scenarios. *For detailed content of the column, you can view it through the related links. For more information, please feel free to contact us.*

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Among offline advertising media such as DM (direct mail) and inserted flyers, a method considered to have high arrival and open rates is "enclosed advertising." This time, we will explain enclosed advertising. Enclosed advertising refers to an advertising method where companies include flyers or leaflets in mailings such as DMs or products they send out. Since these are sent along with mailings that the recipient has requested or important notifications, the open rates are very high. *For more details on the column, you can view it through the related links. For more information, please feel free to contact us.

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In recent years, the scrutiny of Japan Post regarding the confirmation of mail and the examination of advertising mail has become stricter. Amidst this, there have been instances where DM (direct mail) that was previously sent without issue is suddenly rejected for mailing due to certain reasons. These reasons are (1) "the sender's address is not provided" and (2) "the sender and the party dispatching the DM do not match." *For more detailed information, please refer to the related link. For further inquiries, feel free to contact us.*

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Yu-mail is a service that allows for shipping at a lower cost than regular mail, but if it falls under "written correspondence," it cannot be accepted by the post office. In recent years, the review process for written correspondence in Yu-mail has become stricter, and it seems that there can be inconsistencies in approval based on the perspective of the postal staff conducting the review. I have heard that there have been issues where DM (direct mail) that could be sent via Yu-mail a few months ago was not approved despite having the same content. *For more details on the column, you can view it through the related link. Please feel free to contact us for more information.

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We offer a direct mail service that emphasizes quality with the speed of online printing. We have established a business structure that allows us to handle design production, printing, address data processing and output, and shipping operations all in-house. You can trust us with the entire process of direct mail, or you can choose to request only specific services based on your needs, such as "We will create the design in-house, so we would like to request printing" or "We already have printed materials, so we only want to request shipping." 【Features】 ■ High quality ■ Flexible response ■ Extensive knowledge *For more details, please download the PDF or feel free to contact us.

• Ad management and operations
• Data Entry
• CRM (Customer Relationship Management System)