ディー・エル・イー List of Products and Services

This document is a guide for advertising using DLE characters such as "The Secret Society of the Eagle's Claw" and "Soro Valley's Anime-chi." It includes an overview of the works, case studies, research results on recognition and image, as well as details about the "Amplify Sponsorship Plan," which allows for cost-effective recognition expansion by using DLE characters. DLE offers a variety of easily manageable IPs. [Contents] ■ The Secret Society of the Eagle's Claw - Overview / Case Studies - Achievements, Insights ■ Soro Valley's Anime-chi - Overview / Case Studies - Achievements, Insights *For more details, please download the PDF or feel free to contact us.

• Video streaming services

We would like to introduce the achievements in marketing for our IP "Shell Employee/Panpakapan Pants" characters. For JR East Japan, we implemented KV/video production and poster campaigns using the highly popular "Shell Employee" in salaryman culture to expand recognition of the "Dynamic Rail Pack" through in-train advertisements and within the station. Additionally, a collaboration was realized with FarEasTone Telecommunications (Taiwan) due to the popularity of the "Panpakapan Pants" anime that aired in Taiwan, which helped promote subscriber growth. We also have numerous achievements in other areas, including puzzle-solving events and collaborations with Mizuno and Aeon Cinema. For more details, please refer to the catalog. 【Shell Employee Achievements (Partial)】 ■ Puzzle-solving event: "Ocean Puzzle Operation" at three aquariums nationwide (September to October 2022) ■ JR East Japan: Expansion of recognition and promotion of purchases for the "Dynamic Rail Pack" (April 2022 to March 2024) *For more details, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production
• Ad management and operations

We would like to introduce our achievements in character marketing for our IP "Taeko's Daily Life." As a solution to the challenge of wanting the Ministry of Health, Labour and Welfare to understand the "Permanent Conversion Rule," which is gaining traction due to labor shortages, we launched a special website in collaboration with our IP, which is popular among working women. We were able to effectively convey key points even through regular content posts. Additionally, we have achievements with Niigata Prefecture and Forex.com. For more details, please refer to the catalog. 【Achievements】 ■ Ministry of Health, Labour and Welfare: Clear explanation of "Permanent Conversion Rule" using Taeko's Daily Life (March 2023 - March 2024) ■ Niigata Prefecture: PR for "Living in Niigata" aimed at child-rearing generations (February 2022 - March 2022) ■ Forex.com: PR for the appeal of investment through collaborative videos (April 2022 - September 2022) *For more information, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production
• Ad management and operations

We would like to introduce our achievements in character marketing for our IP "Secret Society Taka no Tsume." To expand recognition of Yamaha Motor Co., Ltd.'s newly opened showroom "Yamaha e-ride base," we released a short video featuring a collaboration with Sorotani to introduce the facility, a video utilizing the method of "product placement," and a radio commercial. In addition to the short video exceeding 950,000 views, it was featured in many media outlets, helping to raise awareness of the facility. We also have numerous achievements with companies such as Nissin Foods Holdings, Chubu Electric Power, and Matsui Securities. For more details, please refer to the catalog. 【Achievements (Partial)】 ■ Nissin Foods Holdings: CM collaboration with "Nissin Yakisoba U.F.O." (October 2022 -) ■ Yamaha Motor Co., Ltd. x Sorotani's Anime ■ Chubu Electric Power: Expanding recognition through original content (October 2023 -) ■ Matsui Securities: Expanding recognition among young people and novice investors (October 2022 - March 2023) *For more information, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production
• Ad management and operations

We would like to introduce our achievements in character marketing for our IP "The Secret Society of the Eagle's Claw." To address the increasing issue of "SNS defamation" in recent years, we produced manga and videos featuring "The Secret Society of the Eagle's Claw" and the original character "Heart-kun" to explain "SNS defamation" for the Ministry of Internal Affairs and Communications. In YouTube advertising, both the cost per view and the complete view rate significantly exceeded past initiatives, achieving effective distribution. Additionally, we have numerous achievements with various ministries, including the Ministry of Foreign Affairs, the Ministry of Justice, and the Ministry of Health, Labour and Welfare. For more details, please refer to the catalog. 【Achievements (Partial)】 ■ Ministry of Internal Affairs and Communications: "#NoHeartNoSNS (No Heart, No SNS!)" (December 2022 - March 2024) ■ Ministry of Foreign Affairs: "Go! ODA Man" by the Eagle's Claw (2018 - March 2023) ■ Ministry of Justice: "Consultation on No Family Registration with Issun-boshi" with the Eagle's Claw (March 2023 - March 2024) ■ Ministry of Health, Labour and Welfare: "Labor Insurance Electronic Application" Awareness Campaign (May 2021 - March 2022) *For more information, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production
• Ad management and operations

We would like to introduce character marketing for our IP "Dokodemo Makibao." Its strengths lie in the overwhelming recognition and popularity gained from its serialization in Weekly Shonen Jump (16 volumes in total) and its adaptation into a television anime by Fuji TV. Any product or service can be effectively promoted through the context of racing. At the time of the information release, it was featured in the main tags on Yahoo! top page and also trended on X. 【Features】 ■ Widely recognized, particularly among those in their 30s and 40s *For more details, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production

We would like to introduce character marketing for our IP "Heidi's Grandfather" from the well-known and long-established IP. This famous IP, recognized by everyone, has been animated. It can be flexibly utilized as a PR video IP, demonstrating high PR effectiveness for any product. We focus on producing short animations that can be viewed during small gaps of time, such as during commutes or breaks at work, and will distribute them on YouTube, X, and TikTok. 【Features】 ■ High recognition nationwide, regardless of age ■ Distributed through KDDI's "Sukima no Anime" *For more details, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production

We would like to introduce character marketing for our IP "Kaito!! Reiwa no Ojuku." We focus on producing short animations that can be viewed during small gaps of time, such as commuting or work breaks, and distribute them on YouTube, X, and TikTok. As a spin-off of a popular work from Shueisha, it not only appeals to original fans and those who are familiar with it, but also allows for reaching a new younger audience by reviving past IPs. 【Features】 ■ High recognition nationwide ■ Distributed on KDDI's "Sukima no Anime" *For more details, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production

We would like to introduce character marketing for our IP "Dokojo Gaeru" that we hold. As a spin-off of a popular work from Shueisha, it is not only appealing to original fans and those who have seen or heard of it, but reviving past IPs also allows us to reach a new younger audience. We will focus on producing short animations that can be viewed during small gaps of time, such as during commutes or breaks at work, and distribute them on YouTube, X, and TikTok. [Features] ■ High recognition nationwide ■ Distributed on KDDI's "Sukima no Anime" *For more details, please download the PDF or feel free to contact us.

• Video streaming services
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We would like to introduce character marketing for our IP "Kaiju Sekai Seifuku." In the television anime, a renowned scriptwriter, who has been beloved since the early Heisei era, writes the script. The presence of "kaiju," which lives alongside humans and gently supports them, provides viewers with a healing and soothing experience. Additionally, we are not only gaining recognition from the existing demographic of people in their 20s and 30s but also from children, allowing the IP to grow into a popular brand that transcends generations. 【Features】 ■ High level of completion as a "yuru-chara" (loose character) ■ A one-year broadcasting schedule has already been confirmed for Saturday morning broadcasts *For more details, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production

We would like to introduce character marketing for our IP "Pochaz." This is a short comedy animation featuring animals that have become round and "pochafied," such as "Pocha Giraffe," "Pocha Elephant," and "Pocha Turtle" as the main characters. As a new original IP created by the collaboration between DLE and Fuji TV, it is set to be featured not only on terrestrial broadcasting but also on metro signage. New characters will continue to appear, bringing heartwarming laughter to people across Japan. 【Features】 - Directed, scripted, and character designed by a popular anime director - Scheduled to air weekly on Tuesday nights on Fuji TV for one year *For more details, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production

We would like to introduce the character marketing of our IP "Panpakapants." Thanks to the spread of LINE stickers, we have gained wide recognition. In particular, we have received strong support from women in their 30s with children under the age of 10, and it has also become a topic of conversation as a character bento for kids. Additionally, we have various business development examples, not only in anime and LINE stickers but also in collaborations with merchandise, food, and beverages. [Features] ■ Strong support from mothers in their 30s ■ Diverse business development opportunities *For more details, please download the PDF or feel free to contact us.

• Video streaming services
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We would like to introduce character marketing related to our IP "Shell Employee." The catchy songs have excellent appeal and can engage interest. Various characters allow for diverse communication scenarios. There is a recognition rate of nearly 50% among women in their teens to twenties, and we receive strong support through social media and merchandise purchases. 【Features】 ■ Wide recognition due to broadcasts on morning information programs ■ Diverse and unique character designs along with memorable songs *For more details, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production

We would like to introduce character marketing for our IP "Taeko's Daily Life." This is a gag and comedy manga depicting the daily life of the humble and shy office worker "Taeko," who endures various situations. The fast-paced developments that deliver punchlines within 30 seconds are well-suited for products and services that want to convey various appeals without boring the audience. 【Features】 ■ Strong support and viral potential from users in their teens to twenties on social media ■ Video creatives that keep users engaged for a long time *For more details, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production

We would like to introduce the character marketing of our IP "Soro Valley's Anime-chi." The innovative rhythm content featuring high-tempo conversations and punchlines has become a hot topic, garnering support primarily from young people seeking new forms of comedy. Additionally, it has gained widespread attention, with comedians and influencers mentioning it on social media, and numerous collaborations with various companies for commercials are underway, leading to diverse developments. 【Features】 ■ The core fanbase consists of men and women aged 18 to 34 ■ YouTube channel with an average of over 2 million views per video ■ A vertical short anime account supported by the F1 and M1 demographics *For more details, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production

We would like to introduce the character marketing of our IP "Secret Society Taka no Tsume." The characters and world view have high flexibility, and we have various types of promotional achievements, including those that generate buzz and enhance understanding and image. Additionally, we have quantitative data showing a balanced fan base among both men and women, with strong support from the 18-34 age group. 【Features】 ■ High recognition across a wide range of generations, from adults to children ■ Capable of supporting promotions for diverse purposes ■ Effective for PR of gender-neutral products due to similar reach among both genders ■ The volume zone is primarily among the younger demographic of 18-24 years, with solid reach to the middle-aged group of 25-44 years *For more details, please download the PDF or feel free to contact us.

• Video streaming services
• Video Production

We offer sales promotion services utilizing famous IP content such as "Secret Society Taka no Tsume Yoshida-kun" and "Taeko's Daily Life." Leveraging our expertise gained from various character marketing initiatives with local governments, public institutions, and a diverse range of companies, we also accept rebranding and reproducing of existing characters that we already own. 【Features】 ■ Sales promotions with distinctiveness that leverage the characteristics of unique IP content ■ Building highly topical communications to generate virality ■ The ability to rapidly cycle through PDCA with various communication plans centered around the web and social media *For more details, please download the PDF or feel free to contact us.

• Internet Advertising

Our company produces video content. We handle everything from the production of animation works based on original stories to the development of original characters and the production of animation works. Additionally, since we have an in-house flash animation studio, we can offer flexible production in terms of scheduling and costs. Please feel free to consult us if you have any requests. 【Features】 ■ Production of animated films and short animations based on our original stories while utilizing original content ■ Implementation of multifaceted developments through various roles and media combinations ■ Flexible response to production schedules and costs *For more details, please download the PDF or feel free to contact us.

• Video Production