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Our company was responsible for consulting in the marketing area for domestic home appliance manufacturers. Although there was a request to target the existing customer segment, it was identified as a challenge that it was unclear whether the content being delivered at that time was actually reaching this segment. Therefore, we changed the delivery method for targeted advertising and conducted a review of the media and menu that set micro-conversions (MCV). [Results] - Defined users who achieved MCV as the existing customer segment and set KPIs based on the acquisition efficiency of MCV users. - Reviewed the media and delivery logic, successfully reducing the metrics to about one-third of what they were at the time of operational handover. - By setting MCV, we enabled delivery optimized for CPA, allowing us to target audiences that are more likely to achieve MCV. *For more details, please download the PDF or contact us.
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Free membership registrationOur company has participated in a project aimed at building owned media to acquire future leads and obtain data. We support a wide range of activities from planning target strategies and media concepts to directing the construction of owned media (design and coding), and formulating advertising attraction plans. After the media launch, we conduct operational consulting to implement PDCA in accordance with long-term strategies, executing data analysis, improvement proposals, and implementation. 【Areas of Responsibility】 ■ Consulting ■ Data Analysis ■ Strategy *For more details, please download the PDF or contact us.
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Free membership registrationWe offer services that broadly cover the field of digital marketing. Not limited to website creation, in-store customer attraction, and social media marketing, we engage comprehensively from the upstream strategy planning stage to propose solutions that address our clients' challenges. By understanding the current situation through surveys and interviews, we set challenges and goals, and translate them into appropriate marketing measures. Please feel free to contact us if you have any requests. 【Service Contents】 ■ Marketing Strategy Planning ■ Data Analysis and Utilization ■ Web and App Development and Operation ■ Web Advertising ■ E-commerce *For more details, please download the PDF or contact us.
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