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Since the first survey in 1971, we have been providing accurate and abundant survey results in various fields related to consumers every year. There are many items that have been continuously surveyed for decades, making it one of the few survey databases that can show changes over time. The number of companies utilizing this data exceeds 500, and it is used as consumer survey data that supports the marketing activities of many companies. As a sampling survey that ensures the representativeness of Japanese consumers, it has the longest and largest scale in the private sector. It is a database that is increasingly useful for analyzing consumers in an era of deepening confusion. [Survey Contents] ■ Based on a large-scale survey that spans 28 regions nationwide, we conduct research and analysis - Product ownership and usage information - Lifestyle awareness and behavior information - Media contact information *For more details, please download the PDF or feel free to contact us.
